Yandex e-commerce

History

2023: Creating a Division

Yandex has created a new e-commerce business area. It includes the services Yandex Market, Yandex Food, Yandex Lavka and Market Deliveri. The press service of the company announced this on October 24, 2023.

The new direction of e-commerce was headed by Roman Meresov, who joined the Yandex team in 2017. In 2021, he was appointed general director of Yandex Eda and Market Deliveri.

Yandex has created a new e-commerce business area

The e-commerce business will be part of to trade the e-commerce and logistics services business group, which is headed by. Daniil Shuleyko Yandex Food and Market Deliveri instead of Maresov will be headed by Evgeny Anishchenkov, who previously oversaw the retail divisions of these services.

As Yandex emphasized, the combined team of the new direction will improve the economy of services and their technological integration. In particular, they will create end-to-end recommendation algorithms that make it possible to form personal collections of goods for buyers based on their previous purchases at different Yandex sites.

In addition, the services will use each other's logistics infrastructure to offer more convenient delivery methods. Including delivery "by click," in which the order from the "Market" will go to the Darkstor "Shops," and then delivered by courier home or to the office when it is convenient for the buyer.

Combining services will also allow you to develop express delivery within a period of 30 minutes to two hours. For this, instead of the traditional chain "warehouse - distribution center - point of issue," the courier will pick up goods from the "Market" in the store closest to the buyer's house. Combining efforts will allow you to connect more stores and expand the range of goods with ultra-fast delivery, confident in Yandex^[1]

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