AccorHotels

The AccorHotels group is one of the main hotel operators in the European market.

For 2014, Accor branches are located in 92 countries of the world, there are 3600 hotels. Accor employs more than 160,000 employees worldwide.

Headquarters - in the suburbs of Paris Evry.

Owners

By January 2010, 58.6% of the company's shares were in free float, 41.4% belonged to management and the founders of the company.

The chief manager is Dennis Enneken.

Assets

For 2010, Accor Group owns and manages about 4 thousand hotels around the world with a total number of about 500 thousand rooms operating under the following main brands:

• Sofitel - luxury hotels;
• Pullman (hotel chain) - high-end hotels;
• Novotel - standardized hotels of the upper segment of the middle class;
• Adagio - apartments (long-stay complexes) of the upper segment of the middle class;
• Mercure - middle-class hotels;
• Ibis - standardized economy class hotels;
• Ibis Styles - economy class hotels;
• Ibis Budget and Formule 1 - standardized budget hotels;
• Motel 6 - standardized budget motels in the USA and Canada.

In addition, the company operates chains of restaurants Ticket Restaurant and Luncheon Vouchers, as well as a number of casinos and travel companies.

Performance indicators

2020: Revenue reduction by 60.5%, up to 1.621 billion euros, net loss - 1.99 billion euros

The French hotel chain Accor recorded a net loss of 1.99 billion euros in 2020, in 2019 the company's profit amounted to 464 million euros. The COVID-19 pandemic led to the fact that the company's revenue decreased by 60.5%, falling to 1.621 billion euros, in 2019 the company's revenue amounted to 4.049 billion euros.

Revenue in the direction of Hotel Services (franchise and direct management) amounted to 1.142 billion euros, which is 60.5% less than in 2019, when the same figure was 2.894 billion euros. Revenue in new business areas - 91 billion euros, in 2019 - 159 billion euros (a decrease of 43.2%). Accor's hotel assets brought 398 billion euros, and in 2019 - 1.077 billion euros (a decrease of 63%).

Accor hotel chain received billions in losses in 2020

The deterioration of Accor financial indicators was influenced by the spread of the COVID-19 pandemic around the world and related restrictions initiated by authorities of different countries (including travel bans, border closures and household directives). So, in April and May 2020, about 60% of the company's hotels closed. Despite regaining activity during the summer season, a decline in customer activity since late August, combined with the introduction of new travel restrictions due to the second wave of the pandemic, especially in Europe, slowed recovery in the second semester. As of December 31, 2020, the share of closed hotels is 18% of the Accor chain, mainly in Europe. On average, the volume of closed hotels reached 24% in 2020.

Nevertheless, in 2020, the company opened another 205 hotels around the world, bringing their total number to 5139 thousand (753 thousand rooms - as of December 2020). In December, 82% of them received guests. In Europe, there are 346 thousand rooms, in the Asia-Pacific region - 242 thousand, Middle East and Africa - 66 thousand, South America - 62 thousand, North America, Central America, Caribbean - 37 thousand By the end of 2020, 1209 hotels (212 thousand rooms) were under construction^[1]

Accor in Russia

2020: Accor and Radisson Hotel began renting out rooms in Moscow for work at a remote location

As it became known on October 22, 2020, Accor and Radisson Hotel began to rent rooms in Russia for work at a remote location. In the conditions of the coronavirus pandemic COVID-19, hotels are forced to look for new sources of earnings.

The "hotel office" service has been available at 43 Accor hotels in Russia since this week, Anton Coronelli, sales director for Accor group in Russia, Georgia and the CIS countries, told RBC. The offer is valid both in the accommodation objects of the middle price category and in luxury ones. Under the terms of the rental, guests can use the rooms as a personal office between 9 and 18 hours.

At the same time, Radisson Hotel Group customers will be able to stay in "hybrid rooms," which for the convenience of the guest will be additionally equipped for offices. You can book such rooms for both daytime and night time.

Accor and Radisson Hotel began renting out rooms in the capital of Russia for work at a remote location

The Radisson Hotel Group website reports that the room has free Wi-Fi, you can connect a second screen for video conferencing, a wireless keyboard and mouse, a set of stationery, a portable speaker with Bluetooth connection. The room price at Radisson Blu Olympiysky Hotel per night is 13,000 rubles, at Radisson Blu Belorusskaya Hotel - 9,000 rubles. per night.

Some managers began to rent hotel rooms in millennial cities at the beginning of the pandemic, says Marina Merezhko, director of the Cushman & Wakefield hospitality and tourism department. But earlier, as a rule, this was done on request and often not marketed to a wide audience, now market leaders have provided for the possibility of booking directly on corporate sites, she said.

Hotel occupancy in Russia began to fall in March, along with the introduction of the first restrictions due to the spread of coronavirus. According to the results of March 2020, the loading of hotels in Moscow, according to Cushman & Wakefield, amounted to less than 35% (a year earlier, in March 2019, this figure was at the level of almost 71%), and in April it decreased to 9%.^[2]

2014: Change of name to HotelServices

Since 2014, the Moscow branch of Accor, which was responsible for the work of branches in Russia, Georgia and the CIS countries, changed its name to HotelServices in Russia, Georgia and the CIS countries. Also, the company uses the legal entity Ecomotservice to conclude contracts with customers.

In addition, the main management also redistributed duties among the top managers of the company.

• Luke Zhesvre is appointed vice president of HotelServices, as well as director of sales, distribution and loyalty programs in Russia, Georgia and the CIS, he will also serve as the head of Novotel and Mercure hotels in Moscow, the Bakhrushina-Paveletskaya hotel complex, Novotel hotels St. Petersburg and Novotel Yekaterinburg;

• Eric Laporte received the position of vice president of the HotelService division, now he is responsible for the work and activities of all Mercure and Pullman hotels in Russia, Georgia and the CIS countries;

• There were no special changes with Patrick Zhangler, he continues to hold the position of vice president of the division, that is, performing curatorial work in all Ibis hotels in the region.

All the above vice-presidents of the unit are subordinate to the General Director of HotelServices in Russia, Georgia and the CIS countries Alexis Delaroff.

• Olivia Ublo took the position of administrative and financial director of the HotelServices division in Russia, Georgia and the CIS countries,

• Anna Tes - Head of the Legal Department,

• Philip Bohn continues to serve as Director of Division Development, and

• Frank Bermon - Director of HotelServices Construction in Russia, Georgia and the CIS countries.

• Tatyana Kolpakova was promoted to director of sales, distribution and loyalty programs - therefore, she will be under the control of Luke Gesvre.

• Rimma Irnazarova began to fulfill the duties of the general financial controller, and will be subordinate to Olivia Ublo.

• Irina Melnikova retains the position of head of the personnel department and reports to Patrick Zhangler.

All top managers of HotelServices in Russia, Georgia and the CIS countries joined the regional board of directors.

2011-2012

According to the Accor group, almost all hotels opened by it in Russia show very high occupancy rates. Novotel, which is within walking distance of Moscow Sheremetyevo Airport, reached 99% in January 2011.

For 2012, Accor is represented in Russia by 14 hotels with more than 3,500 rooms. In 2012, two hotels opened - Mercure Arbat in Moscow and ibis in Samara, as well as the opening of three more hotels - Mercure in Lipetsk and Sochi and Novotel Moscow City in the area of ​ ​ the Moscow City business center.

2013: Opening Mercure Rose Farm

In April 2013, the Mercure Rosa Khutor Hotel, the third Mercure hotel and the 15th hotel operated by Accor in Russia, opened in Krasnaya Polyana. The building has an area of ​ ​ more than 11.6 thousand square meters. m 153 rooms, as well as six conference rooms. Accor predicts that in the medium term the load will be at least 60%. In the summer months, the company plans to implement a number of programs developed jointly with the resort of Rosa Khutor and the French company Compagnie des Alpes, which will attract more mountain lovers (bicycle paths, tracking, climbing training, etc.). Vadim Prasov, vice president of the Federation of Restaurateurs and Hoteliers of Russia, is doubtful of such a forecast.

Mercure Rosa Khutor is the first of four hotels that this international operator will take over in Sochi in the next two years.

It was reported that by the end of 2013 Mercure Sochi University Plaza and Pullman Sochi University Plaza will open, and in 2014 Mercure Rosa Khutor Plato will be built. The interests of the operator in the South are not only related to Sochi: in 2013, two projects are being implemented in Rostov-on-Don, hotels in Volgograd and Krasnodar are planned.

"For the Accor group, the region is a promising destination," says Alexis Delaroff. "First of all, the company plans to develop the Novotel brand, aimed at business travelers, as well as Mercure and Ibis, since these brands are available options for the tourism and business segment with different needs and different opportunities."

For 2009, in Russia, Accor Group, acting through a subsidiary of Rashen Management Wanted a Campaign, manages sixteen (as of May 2013) hotels under the Novotel and Ibis brands. Accor considers the Russian regions a very promising market for international hotel chains, relying on the Ibis economy-class chain. For the new Ibis hotels, she chose an unconventional scheme for the Russian hotel market, consisting in taking them not only in management, but also in rent. According to GVA Sawyer experts, Accor is one of the international operators with the most active plans to develop a hotel chain in Russia, along with Rezidor Hotels Group, Kempinski Hotels and Hilton Worldwide.

The company is represented by ten hotels in Moscow (Novotel and Ibis) and one in the near Moscow region (Novotel at Sheremetyevo Airport - the first hotel operated by Accor in Russia), two in St. Petersburg (Novotel and Ibis). There is one hotel each in Nizhny Novgorod (Ibis), Kazan (Ibis), Yaroslavl (Ibis), Samara (Ibis), Yekaterinburg (Novotel) and Omsk (Ibis). It is planned to open hotels in Moscow (Mercure and Ibis), Kaliningrad (Ibis), Lipetsk (Mercure), Sochi (Mercure) and Tyumen (Mercure).

Business in Transcaucasia

In early June 2017, the hotel operator AccorHotels opened 3 new hotels:

• Pullman Baku,
• Ibis Yerevan,
• Ibis Styles Tbilisi.

History

The company was founded in 1967.

2010

In August 2010, the company announced priority attention to Latin American markets^[3] and India^[4]

2008

The total number of Accor Group employees is 200 thousand people. In 2008, the company's revenue amounted to 7.74 billion euros, and net profit - 575 million euros.

Notes