Adloox

The Adloox SAS company was created in 2009 and offers the clients the profound analysis of such parameters as reputation security (Brand Safety), fraudulent traffic (Fraud) and visibility of advertizing (Viewability).

For December, 2017 offices of the company are opened in New York, London and Paris, Adloox works with clients in Europe, the USA, Latin America and the Pacific Rim.

History

2017: Assessment of a share of fraudulent traffic in universal costs for Internet advertizing in 2017 in 20% ($16.4 billion)

Adloox estimates a share of fraudulent traffic in universal costs for Internet advertizing in 2017 more than at 20% or $16.4 billion. At the same time expenses on it grow much quicker, than the Internet advertizing market in general: according to Adloox, the industry grew by 21.2% to the level of 2016, and costs for fraudulent traffic increased by a third – for 31.4%.