Aiuta

History

2025: The former deputy of Gref and the ex-CIO of Sberbank decided to develop the startup Aiuta together

As TAdviser discovered in early 2026, the former first deputy chairman of Sberbank Lev Khasis is now on the team of FashionTech startup for smart clothing selection Aiuta, based in the United States. On the company's website, he is declared as chairman.

One of the co-founders of Aiuta is his ex-colleague, former executive vice president, chief technical director and head of the technology block of Sberbank David Rafalovsky. Another co-founder was the former head of SberDevices and the head of development of the Yandex smart speaker Konstantin Kruglov.

Aiuta technical director Sergei Akimov also has experience at Sberbank: his brief biography indicates that he was engaged in the development of "smart" products, including the SberPortal smart display and the SberBox Top extender.

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Фото: Freepik

Recall that Lev Khasis decided to leave Sberbank ahead of schedule on the eve of the SVO, "in order to be able to take up his own projects": on February 15, 2022, the bank reported that the Supervisory Board considered his requestОшибка цитирования Отсутствует закрывающий тег </ref>. In addition to Aiuta, he participates in several other technology startups in the United States and Europe.

Aiuta bills itself as an "operating system for fashion," offering fashion brands a set of tools to create images of goods, organize virtual fitting and personalize the shopping process.

Having an American "residence permit," the Aiuta technology center is located in Cyprus, where the company develops its products.

2023: Establishing a company

On April 11, 2023, it became known that Konstantin Kruglov, the former head of SberDevices and the head of the development of the Yandex smart speaker, created a FashionTech startup for smart clothing selection. The project was called Aiuta, and the platform is based on artificial intelligence algorithms.

As reported on the Aiuta website, the service helps you choose a wardrobe using a neural network. In fact, this is a new generation personal AI stylist. You can interact with it through natural language commands. For example, you can ask a virtual assistant to find a pair of durable boots at a certain price or ask him if a particular jacket is suitable for the selected trousers.

Aiuta service

The service's software engine uses FashionGPT's proprietary generative model. Creating images, AI takes into account the lifestyle of a particular user, shape features, habits and other parameters. The system gives recommendations on the choice of clothes and shoes. Moreover, the more information a person provides, the more relevant and profitable offers Aiuta can generate.

We want to help identify the best version of you, show you who you can be, and give you a professional opinion based on the work of artificial intelligence algorithms. This will help in the formation of an individual image and make it easier to buy clothes. In the end, this will save you a lot of time and money, "the project description says.

Aiuta offers well-known brand products. The service forms optimal combinations of clothing items, supported by the opinion of stylists. Overall, the platform is said to make the shopping process more fun and efficient. You can use the service on personal computers and mobile devices.^[1]

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