Alfa Finance

History

2023: Building a Company

On October 16, 2023, it became known about the creation of Alfa Finance in the Alfa Bank group. Its authorized capital is 200 million rubles.

According to Interfax with reference to the Unified State Register of Legal Entities (USRUL), the new legal entity was registered on October 13, 2023. Kristina Melikyan has been appointed CEO of the company.

The news agency notes that Alfa-Bank by mid-October 2023 has a subsidiary microcredine company "A Money" with an authorized capital of 1.5 billion rubles, specializing in online issuance of loans up to 30 thousand rubles for up to 30 days. The authorized capital of this company is 1.5 billion rubles.

According to Kommersant, citing sources familiar with the founders' plans, the new company will concentrate on large retail collateral loans of up to 1 million rubles. and even more.

The launch of such products by the bank may be intended to preserve those customers who were denied a classic loan, as well as to attract new ones, - believes Elena Stratieva, director of SRO MiR.

This will allow the bank to preserve customers who do not meet the requirements for debt burden, and at the same time maximize their need for borrowed funds without the risk of losing business margins, the newspaper's interlocutors agree. The microfinance market does not exclude that Alfa Finance will enter the segment of loans for small and medium-sized businesses (SMEs) in the future, Alfa Bank itself is actively developing work with this segment, the publication says.^[1]

The creation of a separate subsidiary with the main activity "microfinance activities" through loans will increase the total amount of funds that the Alfa Bank group will be able to offer to its clients, believes Sudohod senior lawyer Denis Sablukov.

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