Anabar

Anabar was created in 2020 by Peter Markov, who was previously responsible for the development of Cian.ru in Russian regions, and Pavel Tarasov, who headed the machine learning and Data Science department at Cian.ru. The startup has developed a system for monitoring competitors and managing sales on marketplaces. According to its own data, Anabar automates working with goods on trading platforms and analyzing competitors, helps sellers manage their business based on metrics. Due to this, the service halves its work with marketplaces and reduces the number of errors that lead to financial losses by 50%.

History

2023: Plan to attract 170 million rubles of investments through the Skolkovo participant platform

Skolkovo conducted an examination of a startup for automation of analytics on marketplaces as part of a program to reimburse investments in university startups, implemented under the federal project "Platform of University Technological Entrepreneurship" of the Ministry of Education and Science of Russia. Investments in the amount of 170 million rubles in a startup project will be attracted with the help of a Skolkovo participant, the Rounds investment platform. Skolkovo reported this on November 24, 2023.

Startup Anabar is a system for automating promotion and analytics on marketplaces such as Wildberries, Ozon and others, and functions as an application in a browser (SaaS). Thanks to the introduction of advanced tools, the project has scientific and technical innovations in the field of Marketplaces analytics and online sales management.

For us, as a university startup, support from both the state and private investors is very important. I would like to note a large range of measures to support innovation for young companies at various stages of projects. One of these is the program to reimburse investments from the Skolkovo Innovation Center, which we recently joined, "said Peter Markov, founder and general director of Anabar.

As of November 2023, the Anabar system consists of three components: a competitive analysis module, a sales management module on marketplaces and a control module advertizing on online sales sites. By implementing methods artificial intelligence and analysis big data in the management of product assortment and advertising campaigns on marketplaces, the company's solution allows you to fulfill the task of optimizing business and providing a single window for suppliers leading on trade marketplaces.

The accurate analytical tools of Anabar, based on algorithms the cleaning and validation of data collected from tens of billions of measurement points on the remnants of goods, provide an opportunity to identify hidden patterns and trends, which helps sellers make more informed decisions. The system allows you to improve advertising strategies and increase advertising efficiency, conduct demand analysis and optimally compile an assortment of goods, as well as respond in real time to changes in market trends and adjust sales strategies, maximizing profit.

{{quote 'Every year university entrepreneurship develops and provides a variety of technological solutions in various industries. Therefore, the program of reimbursement of investments in university startups, implemented by Skolkovo within the framework of the project "Platform of University Technological Entrepreneurship" of the Ministry of Education and Science of Russia, does not lose its relevance and opens up additional opportunities for private investors to interact with young companies. This support measure allows business angels to find an investment attractive development and reduce financial risks by half, due to the resulting cashback. For university startups, in turn, the program is an opportunity to attract additional funding from private investors and accelerate the development of its project, "said Andrei Zverev, head of investment in university startups of the Skolkovo Foundation. }}

The Anabar company continues the previously implemented deal with another Skolkovo member, which in the spring of 2023 attracted investments in the amount of more than 150 million rubles. Most of the financing was also carried out under the program of reimbursement of investments to business angels who were able to receive cashback of about 50 million rubles. Separately, it is worth noting the desire of the Innovation Center to develop this support measure and provide compensation to investors making transactions through brokers. Together, this significantly increases the capabilities of young companies to commercialize their developments, as they gain access to their financing from the public market, "added Anton Utekhin, CEO of Rounds.

The program to reimburse investments in university startups is implemented by the Skolkovo Innovation Center within the framework of the federal project "University Technological Entrepreneurship Platform" and allows individuals who have invested in university startups to return up to 50% of such investments.

2022: Attracting 65 million rubles of investments

The Russian sales management system on Anabar marketplaces at the end of March 2022 raised 65 million rubles from the IT integrator First Bit, JSC "Health" and 13 business angels, including the deputy general director of Avito Ivan Guz, Vice President of Alfa-Bank for Corporate Finance and Investments Nuriddin Akhmedov, investor of the Console platform from the founders of Rocketbank and PIK-Repair Nodari Kezua, owner of Alfa Genetics Tatyana Stepanova, businessman and investor of the domestic Attic service for managing individual storage warehouses Vladimir Gavrikov, entrepreneurs Mikhail Lukyanov, Vasily Kosov, Maxim Golubkov, Pavel Nester, Azamat Sultanov, Vadim Podoinikov, Dmitry Ivanchenko and Sergey Antipkin.

The Russian sales management system on Anabar marketplaces attracted 65 million rubles

The raised funds are planned to be directed to new products for scoring, price management, advertising auctions and working with marketplaces according to end-to-end metrics.

The data in Anabar is updated daily. Users can see changes in prices, demand and assortment, accurately assess margins, profitability, supply volume, logistics costs, and get recommendations on how to improve business efficiency. The system is available by subscription. In "Anabar," you can work with goods and data on competitors on Ozon and, Wildberries during 2022, it is planned to integrate with the platforms "," and Yandex.Market. "Spermegamarket" AliExpress