Apprente

Apprente — the company founded in 2017 which is engaged in development of voice technologies. The company develops platforms by means of which clients can do orders in shops by means of a voice. These solutions support several languages and the covering different goods and services can be used in difficult projects.

History

2019: Announced McDonald’s Apprente acquisition

On September 10, 2019 announced McDonald’s Apprente acquisition. The cost and other terms of agreement of the company saved in confidentiality.

It is reported only that after closing of the transaction the staff of Apprente within division of Global Technology will create McD Tech Labs — development team of McDonald's in Silicon Valley which further the company intends to expand. McDonald’s she intends to increase the staff of engineers, data processing specialists and other technical experts.

McDonald’s purchased the AI company for start of the robot taking orders in Makavto

McDonald’s made this purchase to use Apprente technologies for order placement food in the system of Makavto. Later they will find application in self-service terminals at restaurants of network.

It is supposed that developments of Apprente will reduce waiting time of the order and also will replace the staff of McDonald's.

In the press release it is said that McDonald's already carefully studied use of Apprente technologies in several institutions.

According to Bloomberg, taking into account the transaction with Apprente the American network of fast food restaurants made three acquisitions of the technology companies. These purchases show desire of McDonald's to actively use artificial intelligence for improvement of booking and increasing sales, notes the agency.

By September, 2019 McDonald’s has about 38 thousand institutions located more than in 100 countries. Most (93%) of restaurants is started on a franchize.^[1]

Notes