Backbase

Backbase  is developer company of such software products as Backbase CXP Backbase Engage designed to help financial institutions to adjust and build effective customer interaction in all canals using any devices and to manage such interaction. The company determines by the purpose of the activity rendering assistance to the organizations in implementation of soft junction to really working customer-centric business model with a support on the principle "outside in" (outside-in) according to which application development begins with the detailed description of the user functionality. Use of such approach allows to satisfy effectively requests of clients, at the same time providing notable increase in indicators of activity. Understanding that the effective management of customer interaction is essential for obtaining competitive advantages in the financial sector is the cornerstone of the strategy of the company, allowing the organizations to be differentiated in the conditions of the competition and at the same time to develop the business.