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League of Bets is an international betting company.
Owners
The general director of the Swiss group Sportradar Karsten Kerl in Russia in 2021 is called the beneficiary of the betting firm League of Bets. The Betting League itself calls Kerl its sole owner.
In addition to Kerl, who owns 23% of LLC First International Bookmaker Company (operating under the League of Bets brand), there are other co-owners through the Swiss Casaco AG. They are:
- Olga Zhuravskaya, first vice president of the company and founder of the Constellation of Good fund, is the ex-wife of Oleg Zhuravsky, the deceased owner of the League of Stakes company,
- previously engaged in the lottery business and bought shares from Tatyana Bashmakova (assistant Suleiman Kerimov) Magomedrasul Hajiyev,
- Alena Avdeeva, as well as
- British KHML Holding Ltd (all 15% each).
Performance indicators
2024: Revenue growth of 22% to ₽117 billion
In February 2025, the financial results of the betting company League of Bets for 2024 were published. According to the company, revenue amounted to ₽117 billion, which is 22% more than in 2023. The total volume of deposits reached ₽117,7 billion, of which ₽102,3 billion fell on the online segment, and ₽15,4 billion - on betting points.
In 2024, the company's customers entered into almost 400 million rates, of which 366.7 million were made online, and 24.7 million - in stationary points. Ratmir Ronami, vice president of the Betting League, said that at the end of the year, the customer base amounted to about 1 million users, of which 350 thousand are active players.
The largest volume of rates was recorded in October 2024, and the largest turnover in gross revenue (GGR) fell on November. According to Ronami, the growth of financial indicators was facilitated by the development of the company's media projects and the expansion of sponsorship contracts with major sports leagues.
During 2024, the League of Stakes continued to implement large marketing programs. Among the most significant projects in the company are the 3rd and 4th seasons of the Media Basket Betting League. According to the publication, the final of the autumn season of the tournament for the first time gathered 10 thousand spectators at the CSKA Arena. The company said the project has significantly expanded its audience and increased user engagement.
In addition, in 2024, the company held three retromats within the framework of the League of Stakes League of Legends project, one of which took place in Minsk and became an international event. According to the bookmaker, the total number of spectators who attended the matches exceeded 30 thousand people.
As part of the development of partner programs, the Betting League in 2024 sponsored broadcasts of European football tournaments on the Okko platform. According to the company, advertising campaigns have increased user engagement and expanded the customer base.[1]
History
2024: Collection by the VK group of millions of debts from the company of the beneficiary of the Betting League
In August 2024, it became known that VK the Isforce RUS owned company had recovered a debt of ₽5,9 million from the Main Line LLC, the company of the beneficiary of the Betting League and the chairman of the Nard Federation Russia Alexei Avsetsin. More. here
2023: Alexey Avsetsin became a co-owner of the "League of Stakes"
In September 2023, sports functionary Alexei Avsetsin became the new co-owner of the betting company League of Bets with a share of 37.7%. This is evidenced by the data of the Unified State Register of Legal Entities (USRUL).
As RBC Sport writes with reference to this register, the remaining shares, as before, belong to the president and co-founder of the Betting League Yuri Krasovsky (24.65%), the company's first vice president Olga Zhuravskaya (22.65%), Dmitry Pavlovsky (7%), Dmitry Shumov (5%), Ekaterina Ronami (1.5%), as well as Ratmira Ronami (from September 8, it decreased to 1.5%).
In the "League of Stakes," commenting on the change of ownership of the publication, noted that the company "should be updated by new people." The company stressed that Avsetsin has the necessary experience in attracting large sports assets.
League of Bets is one of the largest bookmakers in Russia. In terms of revenue, the company ranks fourth among competitors in the market. The leader is Fonbet, RBC notes.
Earlier, the League of Stakes and Alexey Avsetsin collaborated in organizing fights with boxer Murat Gassiev, the current (by September 12, 2023) WBA Inter-Continental champion and Eurasia EBP champion, and Arthur Beterbiev, Honored Master of Sports of Russia, World and European champion. Avsetsin is also the president of OFSOO Federation of Backgammon and Backgammon of Russia and the current head and founder of Patriot LLC.
Earlier, several Russian bookmakers changed their ownership structure - foreign owners were removed from the founders. This happened after the State Duma proposed to ban legal entities and individuals from "unfriendly" countries from owning a betting business in Russia.[2]
2013
Notes
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