Brainient

Brainient is the European platform working with interactive video, its technologies are used by the largest players of the European media and advertizing markets. Brainient provides tools for creation of the various involving video formats, their demonstration on different devices and obtaining in real time reports on the waged advertizing campaigns.

In addition to cooperation with media and advertizing campaigns the Brainient technology can be present at video as an independent link of an ecosystem and to be integrated with any technology partners working with video in the Internet. In 2014 Brainient started a line of interactive products for mobile platforms and technology of "the second screen", expecting rapid growth of this segment within the next 12 months. The Brainient company was founded in 2008 and today has offices in London, Paris and Bucharest. In 2014 using Brainient technology in five European markets more than 1500 campaigns for clients were implemented.

2015: The ex-top manager of Gazprom Media Vladimir Margolin headed the Russian representative office of Brainient

In May, 2015 the Brainient company specializing in a segment of interactive technologies for video advertizing (you look also: Video advertizing on the Internet (the market of Russia), Internet advertizing (the market of Russia), Advertising (the market of Russia)), opened representation in Moscow. Vladimir Margolin who was earlier heading Internet division of Gazprom Media Holding is appointed the head of the Russian office. According to the forecast of Brainient, the share of interactive video advertizing in Russia in the next one and a half years will grow from 20% to 50%, and expenses on interactive formats by the end of 2016 will make 500 million rubles.

The editor developed by Brainient company Studio is used more than in 20 countries. He allows to integrate interactive mechanics which prolong communication time with a brand into normal advertizing filmlets, give the user the additional information and content and also do video brighter and memorable. The editor gives the chance to use as standard interactive formats, and to create own, adapting them for any of the existing platforms – a web, mobile devices and smart TV. In real time Studio gives access to statistics of interaction of users with interactive elements of advertizing filmlets.

Vladimir Margolin who was earlier holding a position of the managing director of a division of Internet assets of Gazprom Media Holding is appointed the managing director of Breyniyent Rus. Participants of the Russian market of Internet video already apply Brainient technologies: in particular, the largest Internet movie theater of Runet Ivi.ru attracted the company as contractor at start of interactive advertizing formats on mobile devices.

Unlike other players, Brainient is completely focused on interactive video advertizing. A core competency of the company – development of convenient tools for creation and performance monitoring of interactive video formats.

The video segment remains one of the most fast-growing in Runet. According to Comscore, in March of this year in comparison with March of the 2014th the number of unique users who watched video in network grew by 11%, up to 70.6 million. These people browsed more than 14 billion rollers, at the same time it was the share of each of them on average in 201 videos, and the general time of viewing exceeded day and was a little more than 24 hours (Comscore, VideoMetrix, 15+).

"Video consumption continues to grow in Russia, the video advertizing market also developed and shows some of the highest growth rates in the industry, – the founder of Brainient Amy Gal notes. – Our international experience demonstrates that in such conditions to the forefront there is use of interactive technologies in video advertizing. Demand for our products – as in the countries where we are already present, and at the new markets, – allows Brainientezhegodno to double the indicators".

"We want to become the catalyst of process during which the video advertizing share with interactive elements will grow from today's 20% of total number of the placed rollers to 50% by the end of 2016, – the managing director of Breyniyent Rus Vladimir Margolin says. – In two years participants of the market of video advertizing will spend for technologies of creation and management of an interaktivama in video advertizing more than 500 million rubles".

"Interactive formats and mechanics are demanded both from advertisers, and from platforms today, – the CEO of Gazprom-Media Digital Dmitriyeva Natalya recognizes. – Of course, interactive advertizing campaigns are more expensive, but also their efficiency is significantly higher, than at standard video advertizing. The product Brainient, undoubtedly, will allow to attract extra money on the video advertizing market".