CANarchy Craft Brewery Collective

CANarchy Craft Brewery Collective produces craft beer.

History

2022: Monster Bevera bought CANarchy Craft Brewery Collective for 330 million

On January 13, 2022, energy beverage manufacturer Monster Beverage announced its entry into the alcoholic beverage market, making the purchase of craft beer manufacturer CANarchy Craft Brewery Collective for $330 million. The deal is expected to close in the first calendar quarter of 2022.

The deal expands the trend of soft drink companies entering the alcohol market, as the traditional boundaries between these categories are quickly erased. For example, Coca-Cola teamed up with the Constellation Brands brewer to launch ready-to-use cocktails under the Fresca brand, and a rival PepsiCo entered into a partnership with Boston Beer to launch an alcoholic beverage under the Mountain Dew brand.

Power producer Monster bought a craft beer producer for $330 million

Monster management said the deal would add craft beer brands Cigar City, Oskar Blues, Deep Ellum, Perrin Brewing, Squatters and Wasatch to its portfolio, but would exclude CANarchy's restaurants. Monster is developing and selling energy drinks under the Monster Energy, Burn Energy Drink and Full Throttle Energy Drink brands as of January 2022.

The acquisition will provide us with a fully prepared infrastructure, including personnel, distribution and licenses, as well as experience in the development of alcoholic beverages and production capabilities in this industry. The deal is Monster's first step into the alcohol industry, said Monster co-CEO Hilton Schlosberg.

CANarchy supplies craft drinks throughout the United States and 20 countries and territories of the United States, has seven production sites and 900 employees.^[1]

Notes