CEDC International

History

2021: Maspex bought CEDC International from Russian Roust for $1 billion

On November 3, 2021, the sale of the Polish food producer CEDC International to Maspex was announced for 3.89 million zlotys (about $1 billion). The seller in the framework of this transaction was the Russian group "Rust" Rustama Tariko, engaged in the manufacture of vodka and other alcoholic beverages.

The main reason for the transaction is Rust's desire to focus on the development of the Russian segment of its own business, as well as on the international expansion of the brand.

Alcohol company "Rust" sold the Polish "daughter" for $1 billion

Rust calls CEDC the leader in the production and distribution of alcoholic beverages in the Polish market, as well as the country's leading importer of alcohol. CEDC in Poland has two vodka plants that produce more than 780 million bottles, as well as three licensed warehouses. By early November 2021, Maspex is one of the largest food producers in Central and Eastern Europe. The holding Rustam Tariko owns the stamps of vodka "Russian Standard," "Green Mark," "Parliament," "Cranes," "Marousya."^[1]

Rustam Tariko is a unique person for Russia. He has a style of conduct "on the verge," no matter what, "Vadim Drobiz, head of the center for research on the federal and regional alcohol markets of CIFRRA, told the Company magazine.

He did not rule out that the deal is a "cunning move" by the businessman, but it is not known in which game. Drobiz believes that the sale of CEDC will not affect either the Russian or the world market.

Businessman and managing partner of Management Development Group Inc. Dmitry Potapenko called the deal "not bad," noting the great merit of managers and management.

The deal for the global market will not be fundamental. This is a monopolization of the Polish market, so for Poland the deal is significant, "he said.

2013

Rust Holding became the sole shareholder of CEDC in 2013, after the consolidation of assets. At that time, as Kommersant wrote, analysts estimated Tariko's total investment in CEDC at more than $200 million. At the time of acquisition, the company's business was in crisis.

Notes