Could Technologies

The Could Technologies company is founded by Pyotr Prazhsnar in 2011. Is engaged in analytics and data processing using cloud computing. The company developed the own platform for personalisation of Internet advertizing and became the large data warehouse in Central and Eastern Europe. Since May 18, 2012 it was registered in the NewConnect market, the managed Warsaw stock exchange. Within several years the company is blue chip in the market of information technologies, and in 2014 the company recorded the largest growth in the stock market of NewConnect, having closed year with growth of the share price for 726.7%.

2016: Business in Russia

In April, 2016 Cloud Technologies opened representation in Russia. For activity of the company in the Russian market Pavel Mazurek (Pawech Mazurek) which throughout more than ten years was taking part in creation and development of business processes in the countries of Central and Eastern Europe (SEE) with a special focus will answer Russia. He already brought several companies, namely Gemius and RTB House to the Russian market.

"The Russian market is not so saturated by analytics of data in comparison with the western markets. Big Data use by the local companies and marketing specialists is at an early stage of development now. According to the research conducted by Frost & Sullivan on large and medium-sized companies in Russia, only 12 percent from them use data in the activity from which only 39 percent at basic level. So there are all bases to believe that more than a half of the Russian firms do not use the potential of data at all. These digits are a graphic evidence of the fact that the Russian market represents a niche for the technologies connected with processing and the analysis of Big Data. Thus, we are going to provide the data which are available at our disposal for media holdings, publishing houses and the marketing agencies, but our ambitions go further. We want to help the Russian companies to monetize data and to show them the obvious advantages and benefits connected with use of Big Data in business, "– Pavel Mazurek, the director of business development in the CIS countries of Cloud Technologies company explains.

Market research shows that in the next years Russia is going to test Big Data boom. By estimates of IDC, local market will grow for 25 percent year on year, and growth rates will be rather strong till 2018: the increasing number of the companies working in Russia are also going to use data of web users for optimization of the business processes (for example, building of CRM base) and to show more personalized advertisements on the Internet, using knowledge of the interests of the person on other end of the line of the Internet. Cloud Technologies is going to use this potential, helping to monetize data and to implement effective online campaigns, configuring them for specific Internet users. Original Data Management Platform (DMP) from Cloud Technologies will help the companies to perform it.