CrowdSystems (TopMission)

Istoiya

2014

The CrowdSystems company offering to retailers and brands the solution for carrying out retail of audit and consumer researches using technologies of crowdsourcing announced in May, 2014 the investment attraction of $1.0 million within a round And. The InVenture Partners fund acted as the leading investor.

Investments will be aimed at the further development of a technology platform, expansion of tools and analysis techniques of data retrieveds.

"Today BTL and the research agencies act as the prime vendor of quantitative researches, – Dmitry, the co-founder and the CEO of CrowdSystems says Obscure. - For data collection of the agency use the traditional system of contractor relations and subcontractors which not always guarantees accuracy of the data and also requires considerable time for preparation and project implementation of national scale. In turn, CrowdSystems for several days collects data in sales points on Russia, providing to clients the analytics confirmed with photos online next day after the beginning of audit. It helps the companies not only to control investments into sales promotion, but also to quickly adjust a situation in case of need".

The company developed the platform in 2013 and cooperates with the leading Russian and foreign FMCG brands and retailers among whom there is Colgate-Palmolive, Svyaznoy, RedBull and others. Today the TopMission application to which help there is a data collection for a research set more than 100,000 people who performed about 90,000 tasks. For the last year more than 50 projects in 450 cities, including 26 projects of federal scale were implemented.

"According to CrowdSystems, in Russia only 30% of initiatives of sales promotion are in fact executed. In the USA this indicator, according to the statistics of the similar Quri.com platform, makes 50%. At the same time, brands and retailers - both in Russia, and - are sure of the USA that this digit – is not less than 80%. – Azatyan Sergey, the co-founder and the managing partner of InVenture Partners tells. – For this reason CrowdSystems has every chance to become the industry standard in the segment and to bring the market retail audit to essentially new quality level. Thanks to the tools developed by the company, brands and retailers can obtain most effectively analytical information and book audit of any marketing and promo-activities in the territory of the whole country"