Dolce & Gabbana

History

2022: Creation of a company for the production of cosmetics and perfumes

On February 7, 2022, the Italian fashion house Dolce & Gabbana announced the creation of a new company Dolce & Gabbana Beauty for the development, as well as its own production and sale of its perfumes and cosmetics. Details were shared with reporters by Director General Alfonso Dolce. More details here.

2018: China's trading platforms remove Dolce & Gabbana products from sale

In November 2018, the largest Chinese online stores, including Tmall, JD.com, Xiaohongshu and Secco, stopped selling Dolce & Gabbana products after the founder of the luxury brand Stefano Gabbana on his Instagram page called China "go * * a country," and its residents - "ignorant dirty smelly mafia."

A few days earlier, Dolce & Gabbana  released  a new commercial and immediately received an accusation of racism. In the video, a Chinese woman unsuccessfully tried to eat Italian food with Chinese sticks,  and behind the scenes, a male voice gives her advice on how  best to cope  with a difficult task, "playing on  double sense."

The videos caused a wave of indignation of Chinese users and became the most discussed topic on the Weibo social network. Chinese citizens considered the advertisement racist and sexist. As a result, the company was forced to cancel its fashion show in Shanghai.^[1]

The founder of the fashion house told Stefano Gabbana that Dolce & Gabbana was forced to remove videos from Chinese accounts, "because my company is as dumb as the Chinese." A screenshot of a message from Stefano Gabban also spread in social networks, where he writes that he does not understand the reasons for the general indignation and reminds the Chinese that they "eat dogs."  A few hours later, the fashion designer announced that anonymous hackers who  hacked  his account made offensive statements.

The largest Chinese online stores removed Dolce & Gabbana products after the founder of the brand called China "go * * a country"

The scandal has already  been commented on  in the Chinese Ministry of Foreign Affairs. The official representative of the department, Geng Shuang, expressed the hope that the scandal with Dolce & Gabbana would not develop into a diplomatic one.

According to the news agency, China has become one of the largest markets for luxury goods. In 2017, sales of elite products in the country amounted to $100 billion, which corresponds to about one third of the world's volume.

1987

Dolce & Gabbana Advertising Campaign, 1987

Notes