History
2025: Attracting ₽300 Million Investments
The Russian technology platform for the fashion industry has Dresscode.ai attracted ₽300 million investments from individuals. Representatives of the company reported this at the end of October 2025. Investors in the company are not disclosed, indicating only that these are individuals.
Dresscode.ai allows fashion stores to organize virtual fitting rooms in online and offline formats. The legal entity of the project - Dress Code AI LLC - belongs to Ekaterina Shevchuk. According to the database "Kontur. Focus," the entrepreneur has no other business. The company is focused exclusively on the development of virtual clothing fitting technology.
The Dresscode.ai solution can be integrated into the website of the fashion store, into its mobile application, as well as into a chat bot in Telegram. The platform also works in offline format - on interactive panels, for example, manufactured by Neurosity.
The virtual fitting room functions as follows: the user sends a selfie, specifies the parameters of his body, and then can try on clothes from the catalog of the corresponding brand. AI technology tailors things in size, body shape and height.
The user sees how certain clothes will look on him. The resulting photos are comparable in quality to glossy images. The result can be shared on social media.
Dresscode.ai editor-in-chief Vasily Maksimenko notes several possible scenarios for using the product. During the fashion show, viewers can immediately try on all the demonstrated clothes.
In offline stores, customers can use interactive panels while waiting in line and try on things of interest. Dresscode.ai editor-in-chief Vasily Maksimenko believes that such panels can work around the clock and convert any passing person into a client.
The store can create a personal "bow-beech" for the client and allow you to virtually try on many samples of clothing, followed by fitting your favorite copies live. Consultants can meet clients with such "onions."[1]
Notes
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