E-Cabinet (Top Smart) formerly Electroshkaf

History

2023: Carrying out rebranding

The plant, which produces electric cabinets for STM and final equipment, has rebranded. Now it is called "E-CABINET," which is much shorter than the previous version. And the logo has become minimalistic. The company announced this on January 23, 2023.

This will make it easier for partners and customers to remember us. The logo itself is now similar to the stun cabinets hung on the wall, strictly in several rows, as in the real shield room. This logo is simpler - and more versatile. Everything is made for the ease and comfort of working with us. To produce a wow effect: the plant produces classic products in a very competitive market, but does not do it like everyone else. Non-standard approaches, non-standard things for our customers and much more so that we cooperate as long as possible, "said Pavel Cheremisin, director of E-CLOSET.

The updated logo, consisting of cubes, is also a reference to the basic principles of the company - partnership, innovation, the desire for excellence, non-standard, accessibility. The memorable logo was generated by artificial design intelligence Nikolai Ironov.

The market is used to the fact that logo development is relatively big money and a long time frame. But technology is pacing the planet, and we see what quality the material can create artificial intelligence. I believe that in many cases small and medium-sized businesses should first try to create a logo in a free service than order from freelancers. The logo turned out to be alive, reflecting the values ​ ​ of the company, bright. We fully approve of the client's decision, - explained Vitaly Romanov, head of the high response agency, Internet advertising Hiclick.