ECR-Rus Efficient Consumer Response Electronic documents - effective economy

ECR is the non-profit partnership integrating representatives of retail networks and the largest producers of convenience goods. ECR is the international organization provided more than in 40 countries of the world. ECR-Rus integrates more than 50 Members whose aggregate annual turnover in the Russian Federation more than 40 billion dollars. AKORT association, NP Rusbrend and "the Union of Independent Retail Networks" are members of Partnership of ECR-Rus.

ECR (Efficient Consumer Response is the Effective response to requests of consumers) is the international committee integrating retailers and producers of convenience goods and dealing with issues of increase in process performance both in retail trade and at suppliers of retail networks. One of tasks of committee – development of the technology standards allowing to lower costs in the course of delivery and in general to optimize a supply chain from the producer to the end consumer.

Main activities of ECR-Rus (2015):

• Studying of the buyer and management of demand / Shopper&Dem
• Technology innovations / EDI, Master-data, e-invoice
• Fight against losses/Shrinkage
• System of indicators efficiency/Scorecard
• The best practices in a chain of deliveries/Collaborative Planning Forecasting Replenishment

In September, 2017 at the Annual ECR Forum the Uniform ECR Russia What System - a single platform of the interconnected technologies and services which is developed by Community ECR Russia for the joint solution of business challenges of suppliers and retail networks was submitted.

At the Forum provided the following services:

• ECR Laboratory,
• Ruskat (the uniform directory of master data for networks and producers),
• On-Shelf-Availability Hybrid Platform (OSA HP) (service for ensuring existence of goods on the shelf in real time)
• and Image Recognition (service for recognition in real time).