History
2019: Instagram-inflyuenserov began to be trained at the university
In the middle of October, 2019 the Italian online university eCampus offered the three-year program for receiving degree for inflyuenser of social networks. This program is sponsored by a football star of Cristiano Ronaldo who not only participates in the advertizing campaign of college, but also finances 36 student's grants on this specialization.
The university in the official address explained that it enters the new program on purpose "meet the existing lack in education" and help students to receive the technical skills necessary for continuation of career of an inflyuenser. The eCampus program will include lessons of psychology of a fashion, semiotics and philosophy of language, the history of television, cross-cultural communications and information technologies. According to information posted on the website of educational institution at this online university it is already possible to acquire degree in the field of engineering, the rights, arts and psychology.
Ranks of bloggers and Instagram-inflyuenserov grow, and many companies, brands and even the certain countries even more often offer them profitable marketing contracts. Success of The Blonde Salad, the most popular in the world of the blog about a fashion which Italian Kiara Ferrani has is even used as an example of a new business model at the Harvard business school.
However news about the educational program caused an intensive debate on the Italian social networks, many do not even perceive such activity as this profession. On the other hand, many highly appreciated the offer of the online university as it can help young and inexperienced people to receive skills which will be useful at any work in the conditions of market economy. For the country where unemployment among youth exceeds 27%, it is really serious problem. [1]
Notes
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