Eastidea

The Eastidea company is engaged in support of startups in the Russian and Chinese markets, providing their interaction with large players in spheres of retail, media, Digital Signage (Digital Signage), electronic trading (e-commerce) and Internet of Things (IoT).

History

At the beginning of July, 2017 the Russian software developer in the field of Digital Signage and client analytics of Addreality signed the partnership agreement with Eastidea company. In plans of partners — creation of local representation which will promote the Addreality platform, sales, technical support, training, development of a partner network and OEM solutions. The companies already conduct negotiations with several large DSO (Digital Signage Operators), the media agencies, retailers and e-commerce operators in China.

The Chinese Digital Signage market, according to the experts — one of the most developed and hi-tech in the world thanks to high rates of digitalization of China, development of own mobile platforms (WeChat and QQ) and the systems of mobile payments (Alipay). According to PWC, by 2019 revenue from sales of OOH advertizing (out-of-home) in China will make $8.62 billion, and the Chinese market will become the first OOH market in the world.

"The economic boom of the country affected and in the market of the UN — global industry vendors already left to China — Sergey Galeyev, the CEO of Addreality told. — Interactive Digital Signage technologies for analytics of a consumer behavior, identification of points of interest, measurement of loyalty of users, increases in the customer base are focused already not just on brand recognition, and on sales growth that speaks about development of the market and readiness of clients for similar implementations. Nevertheless, there are no complete solutions in the market of China yet — generally on it compound products of several vendors are provided that complicates and raises the price of conducting advertizing campaigns. The solution Addreality will be proposed to clients in China by complex approach and management of digital communications on a single platform. We see our task in expansion of opportunities of brands in the field of advertizing and marketing communications including due to use of mobile interaction".

"Digital Signage is the near future of any point of user interaction — Dmitry Shklyar, the CEO and the founder of Eastidea is convinced. — Considering the high cost of DOOH projects (digital out-of-home advertizing) and creation of scalable interactive content in the market, we see the huge potential for the solution Addreality in China. Creation of digital content, analytical tools and a possibility of remote control on a single platform do this product competitive and ready for implementation already now".