FGC Hotel

History

2022: Establishing a company

On December 22, 2022, it became known that the FGC construction group had created a new company, would manage hotels and apartments, as well as the development of hotel services at its own and third-party facilities in Moscow, St. Petersburg and other Russian cities. The established structure was called "FSK Hotel."

According to the Kommersant newspaper, FGC plans to create hotel brands of three, four and five stars, as well as provide a franchise for third parties who launch or already have a hotel business. The company is ready to look for tenants of apartments, conduct an audit of hotels under construction and ready-made hotels and apart-complexes, as well as accompany construction. The developer's investments in the development of a new business were not disclosed.

FGC has created a company to manage hotels

The issue of selling the franchise to a new player, according to the founder of Ivashkevich Hospitality Stanislav Ivashkevich, "sounds inappropriate." As a rule, in the hotel market, partner programs are launched by very experienced players who have been developing businesses for decades and own a strong brand, he added in a conversation with the publication. The high threshold for entering this business makes the sale of the franchise more of a piece, and you should not expect rapid development, said Franshiza.ru expert Anna Rozhdestvenskaya.

In addition, apart-hotels are a new product for the Russian market, which can create high expectations for the profitability of the product among investors and management companies, indicates Marina Usenko, partner at Commonwealth Partnership. Unlike real estate management in residential complexes, the hotel business, where rooms and services are sold daily, and the number of tariffs for various types of clients is at least a dozen, is more complicated and requires professional skills when working with operating expenses, the expert notes.^[1]

Notes