Foursquare

History

2020: Merge to Factual

The social network Foursquare integrated on April 6, 2020 with Factual. New business will work under the Foursquare brand. Factual offers advertisers and advertizing agencies the tool kit allowing to reach narrow audiences based on movement of people. Read more here.

2015

In the spring of 2015 of Yahoo announced purchase of a startup of Foursquare for 900 million dollars. It is considered that this transaction will be the largest in the history of the organization. Thanks to the popularity Foursquare has extensive user base, it will allow to use it for promotion of contextual advertizing.

According to representatives of a startup, for all the time of the project data on 55 million users were collected. Making a start from these data, they started absolutely new advertizing technology under the name Pinpoint. It uses geopozitsionirovanny the user that allows to provide advertizing bigger number of potential clients. Foursquare claims that the large companies of America already began to use this technique.

Except entry into the mobile market of software of Yahoo is going to fill losses after the end of five years' cooperation with Microsoft. Earlier this company developed technology of the search system Yahoo. The company develops comprehensively, in 2014 Yahoo purchased Tumblr blogging platform.