Gillette

History

2023: Procter & Gamble bought Gillette as early as 18 years ago but still loses billions of dollars over it

On December 5, 2023, Procter & Gamble announced its intention to restructure a number of its regional divisions. At the same time, the American consumer goods manufacturer is forced to write off assets in the amount of $2- $2.5 billion in 2024 and 2025 financial years, including in connection with the Gillette business, which was acquired in 2005. Read more here.

2018: 3D-printed razors start selling

On October 19, 2018, Gillette invited customers to order personalized 3D razors in a pilot program from parent company Procter & Gamble.

Razor handles will be printed using stereolithography, a special 3D printing technology, in the Boston laboratory Formlabs. Buyers can go to the Razor Maker website and design their own machine by choosing one of 48 options. After selecting a grip model, users are offered seven color options (black, white, red, blue, green, gray and silver) and the option to add text. Replaceable Gillette MACH3 or Fusion5 ProGlide cartridges are suitable for handles.

3D-printed razor

Formlabs notes that 3D printing has long been used in production, but only now it finally allows you to implement the concept of mass personalization of goods. Despite the fact that additive manufacturing is used to develop and create various products, customers are rarely given the opportunity to independently choose the appearance and characteristics of the product. Formlabs Chief Manager David Lakatos believes 3D printing of razor handles should be another step towards a major change in the market model.

Gillette invites customers to 3D-print razors

Delivery of printed 3D printer pens to customers is expected within 2-3 weeks. The cost of a single-blade razor will depend on the design and be $19 dollars for a partially 3D-printed handle with rubberized elements and $25 for a fully 3D-printed version. In turn, chrome handles will cost $39 and $45, respectively. One blade is included, a package of four additional blades will cost another $15.^[1]

2010: Ex-US President Roosevelt's refusal to lead a company in Arizona

In 1910, the inventor of the safe razor, King Camp Gillett, offered former US President Theodore Roosevelt a large sum of money to lead his corporation in Arizona. Roosevelt refused on the pretext of not trusting a man who makes razors and wears a mustache.

Inventor of the safe razor King Camp Gillette

Notes