Happy Monday Digital (HPMD)

The company is created by Nikolay Bunkin and Evgeny Safonov in 2008 and specializes in service of the international network media agencies. Offers network sales managers the advanced tools in the field of SMM, mobile and video of advertizing, helping to increase efficiency of promotion of large brands in the digital-environment.

The head office of the company is located in St. Petersburg.

For July, 2015 enter into the HPMD group:

• Happy Monday agency,
• seller of HPMD Sales and
• technology company HPMD Network.

History

2015: HPMD Network is selected by the partner for monetization of the mobile websites of SIM

On July 28, 2015 it became known that the perspective startup of HPMD Network became the partner of ID of Sanoma Independent Media in monetization of mobile traffic. The new technology of management of the mobile advertizing HPMD Ads is used now by the mobile websites of key magazines of publishing house.

Other partners selling mobile advertizing on the websites of SIM (for example, Ad in App, iVengo) carried out integration with HPMD Ads and use this system. The HPMD Ads technology allows to place mobile advertizing formats as inside, and over content of the websites browsed from mobile devices.

The publisher uses HPMD Ads technology for advertizing on the mobile websites of key editions - the magazines Cosmopolitan, Men's Health, Bazaar, Esquire, Popular Mechanics and others, in total 11 platforms (cosmo.ru, mhealth.ru, bazaar.ru, esquire.ru, popmech.ru, graziamagazine.ru, goodhouse.ru, rb.ru, whrussia.ru, hbr-russia.ru, nat-geo.ru).

The cost of placement of mobile advertizing in packets of HPMD Network is from 330 to 1100 rub for one thousand demonstrations (CPM). At the same time can sell formats both HPMD Network, and SIM.

Cooperation of SIM and HPMD Network began at the beginning of 2015 with placement on the websites of SIM of the Swipe-banner format within the advertizing campaigns GAP and MegaFon. The publisher then did not locate the technology allowing to manage independently all waged mobile campaigns and started anew to test the proposed HPMD solution, and then began to use it as priority. Since April SIM also started own sales of the Swipe-banner format.

For the end of July, 2015 advertisers used formats of HPMD Network when carrying out on the mobile websites of the project, including the SIM editions, more than 20 advertizing campaigns which volume was about 20 million demonstrations, and the budget exceeded 7 million rubles (brands of L'Oreal, Audi, Viber, Nike, Sony Pictures, Samsung, Levi's, P&G, Max Factor, LVMH, H&M, VW, Ostin, etc.).

"Having begun to cooperate with HPMD Network, we found out that the new partner is ready not only to sell our mobile traffic, but locates the tool for our independent sales, – the director of work with the Sanoma Independent Media agencies Valeria Sergeyeva says. – The management system offered HPMD Network mobile turned out advertizing simple, reliable and convenient that it is especially important in the conditions of the dynamic growth of the Russian market of mobile advertizing. The SIM editions actively develop today the mobile websites, and emergence in publishing house of a management system for advertizing traffic on mobile carriers will allow us to increase income in this segment of the market".

"The websites of SIM ideally were entered in our project which thought as consolidation of the bonus mobile platforms using the most advanced formats, – the development director of HPMD Elena Yutkina says. – Practically right after the beginning of cooperation within sales of advertizing formats HPMD Network of SIM asked us to propose the solution which will allow to part advertizing demonstrations of third-party formats with ours. Then it was talked of showing at the same time Swipe-banner and AdButton. We undertook this task, and now we can offer the market mobile SSP, satisfying the most pressing needs of the publishers who are actively developing the direction of mobile sales. Now HPMD Network integrates 25 mobile websites with a cumulative scope about 15 million unique users and with a capacity more than 50 million demonstrations in a month".