Harris of the CIS

Harris SNG LLC ("Barilla Rus") is a part of Barilla Group, the world leader in production and sale of paste, the European leader in production of pastries.

43 Barilla Group industrial complexes located in 9 countries of the world include two confectioneries of Harris SNG LLC in the territory of Russia - in Solnechnogorsk (Moscow region) and Ufa (Bashkortostan).

The trade mission of Harry's founded in the mid-nineties in Moscow, entered the Russian market with products of the Dan Cake trademark.

Successful sales allowed to open by September, 1998 local production in Solnechnogorsk situated near Moscow.

By the time of accession to Barilla Group in 2002, Harris SNG LLC presented self-produced products at the Russian market, taking the leading positions on sales of the packed pastries.

Noted in 2008 the decade, Solnechnogorsk factory Harris SNG LLC is the production of a full stroke covering development, release and implementation of confectionery and bakery products. It represents one of the most modern enterprises of the industry. The hi-tech equipment allows to turn out a wide range of products. Confirmation of quality of finished goods is performed on compliance to national standards, standards of the company, to the systems of voluntary certification. The quality management system in relation to development, production, delivery of finished goods is certified on compliance to requirements of GOST P ISO standard 9001-2008 based on provisions of a series of the international standards ISO 9000.

In addition to application of the systems of obligatory state certification, production and quality control of products are standardized according to the requirements existing for the Barilla Group enterprises around the world.

Products of Harris SNG LLC are provided in all main confectionery segments of the market. Sandvichny American Sandwich bread, Denroll rolls, cakes To tea, the Magdalenas muffins, biscuit and wafer cakes, the WASA crispbread are well familiar to the Russian consumer.

Since June, 2010 the Solnechnogorsk factory began production under the Mulino Bianco brand, integrating today more than ten names of local production.

Since 2010 in addition to production of confectionery products, Harris SNG LLC performs distribution of paste and sauces of Barilla and also confectionery products of the Italian production under the Mulino Bianco and Gran Pavesi brands

Barilla Group is the history of the company

In 1877 Pietro Barilla opened small shop selling bread and paste in the Italian city of Parma. This event is the cornerstone of more than 130-year history of the largest global manufacturer of Barilla Group paste, the leader of the European market selling paste and sauces, the leading player of the Italian confectionery market with the annual sales volume of 4 billion euros.

Family business which the company remains still successfully developed also by 1910 under the leadership of Pietro Barilla's sons - Ricardo and Gualtiyero, was created in the powerful production producing 80 tons of products a day. 80 employees ensured unceasing functioning of the most modern at that time of the equipment on baking of bread.

The leading positions in the Italian market of paste and bakery products Barilla took already in the thirties the 20th centuries. It was succeeded to automate production of paste in 1936. Then paste production manually remained in the past, for the first time in the history of the industry having given way six the automated press combining functions of preparation of ingredients, the mixer, and a forming press. This period is remarkable also the first experience of sale of paste in the packaging before offered buyers only vrazves.

The 50th were marked for the company by fatal changes. This stage in the history of the company is connected with Ricardo Barilla's sons – Pietro and Gianni. Continuing family case, they differed in the aspiration to apply new technologies on production, thereby having advanced it on the next industrial level.

Innovation as the fundamental principle of development of production and market required, in turn, permanent search and improvement of the ideas.

Responsible for sales, advertizing and public relations, Pietro Barilla Jr. decided to address experience of the only thing of the western market which is not touched by war and went to the USA. So-called Large market attracted attention of everything, the professionals connected with communications. In addition to advertizing, Pietro looked for answers to many questions – from product quality to technologies of packaging. Innovations and inspiration which he gathered on this trip had a huge impact on the future of the company and became the first step to reaching of Barilla the national level.

Having assessed a situation, in 1952 Barilla sells confectionery business – the released resources are necessary for paste increasing production on which they made the decision to concentrate brothers.

As a result of the complete upgrade of factory which followed it in Parma, packaging of products was brought to new qualitative level, cellophane packaging was replaced with cardboard.

During this period Erberto Carboni got to work on design in all its manifestations. The new logo of a brand, packaging formats, advertizing campaigns – the creative potential of Carboni was infinite.

The growing demand for products validated the selected strategy and at the same time dictated the new terms. In 1957 the factory in Parma is decided to be updated again.

Now it is not just upgrade, and total reconstruction - step-by-step demolition of the old building and construction of the new project which was supposed to be finished in 8 years.

Actively stimulating participation of consumers in the course of evolution of the company, sensitively reacting to change of their requirements and needs, Barilla initiates a new wave of diversification of a product portfolio and returns to production of pastries. In 1965 construction of factory in Rubbiano begins (province Parma).

The project of further development of a segment of paste, and three years after, in the 1968th in the suburb of Parma, is in parallel developed by Pedrinyano, the first stone of the most modern factory in the world located on the area of 1.5 million square meters is put. the 120-meter production line conceived and implemented by Gianni Barilla raised an industry bar on inaccessible height.

Attention was paid not only to production. Developing different communication channels, Barilla of one of the first estimated advantages of television and began to broadcast advertizing in the special 10-minute block. The special place is allocated to TV advertizing. As result, during the period from 1958 to 1970 numerous rollers on air appear. Along with efficiency it should be noted their high creative level.

Advertizing campaign "With Barilla every day - Sunday" gained the international recognition and was mentioned by "Golden Palm" of the Cannes Film Festival. A series of rollers with participation of the popular singer Mina is also recognized especially successful.

It, certainly, promoted the statement of a brand.

The prosperity period in days of the Italian economic miracle was replaced by sale of a controlling stake of Barilla to the American concern Grace in 1971. Long 8 years Pietro Barilla dreams of returning family business.

• In 1979, thanks to its efforts, the dream becomes a reality, Pietro redeems shares from concern.

Barilla experiences a rebirth, entering a new era of the development with considerable acquisitions. The Voiello factory purchased in 1973 allows the company to cover a segment of bonus paste. The mill, largest in Europe, in the city of Altamura (the province of Bari) which owner Barilla becomes in a year gives the chance to increase the level of direct reserves of grain from 15 to 45% and to control domestic market of raw materials.

One of the most milestone events of life of the company belongs to this period.

• In 1975 Barilla creates the legendary Mulino Bianco brand (A white mill).

• The new model of trade more and more forced out traditional small profile shops. Consumers estimated an opportunity to buy all products for one visit of supermarket. However historically exacting to a gastronomy, Italians were not ready to renounce quality in exchange on convenience and saving of time.

The concept of Mulino Bianco – wellbeing and a healthy power supply in combination with traditions of the past, became the answer to the need of the market for home-made baking of a modern format. The quality products of Mulino Bianco in packaging which can be purchased in any supermarket quickly won love of consumers of all age groupes.

• From 1991 to 1999 – time of active expansion of the company as in Italian, and international market. Pavesi factories (Italy), Misko (Greece), Filiz (Turkey), WASA (Sweden) are a part of Barilla Group.

• Since 1997 the complex of transport company services is provided by the logistic Number 1 group which joined Barilla Group. Revolutionary reorganization of business of Number 1 allowed it to become the largest industry national operator (in the 2012th, in connection with the solution of Barilla to be focused on strategic business, Number 1 as the non-core company, FISI Group was transferred, having remained the main logistic partner).

• Opening in 1999 of the first factory on production of paste in Ames (USA) brought Barilla to positions of sure leadership in the American market. The twin factory same year opened in the Italian city of Foggia. The second factory in the USA earned in the 2007th in Avon.

• In 2002 Barilla Kamps (Germany) and Harry’s Group (France) which part Harris SNG LLC at that time was acquires shares. The full integration of the companies happened in 2008.

Important stage in the history of the company is opening in 2005 of culinary Academy Barilla.

Adhering to the principles of social responsibility, continuous connecting the development with wellbeing of the environment and planet in general, in 2009 Barilla made the decision on creation of the Center for a research of products and the principles of a power supply (Barilla Center for Food and Nutrition). Scientists and specialists of the Center reveal problems and propose solutions for careful use of natural resources in a production process, processings of waste, work on a question of rational distribution of food in the world.

More than 130 years of Barilla Group direct all the efforts for what to help people "it is better to live, introducing wellbeing and pleasure from food in their everyday life"