Healthy Planet (Jump)

History

2024: Supplement Group bought Jump

Supplement Group, a company specializing in the production of dietary supplements and vitamins, has acquired a controlling stake in Healthy Planet LLC, which produces desserts under the Jump brand. This became known on October 14, 2024.

According to Kommersant, Supplement Group bought 80% of the shares of Healthy Planet LLC, while 20% remained with the Exhibitor investment fund. The transaction value, according to the source of the publication, amounted to $433 thousand (₽41,6 million).

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Фото: Freepik

The Supplement Group, founded in 2015, is a major player in the dietary supplements and vitamins market. The company has a production capacity of 680 square meters. m and plans to expand to 6 thousand square meters. m. The current productivity is 250 thousand cans per month.

Healthy Planet LLC, created in late 2015, specializes in the production of protein bars, cookies, sweets and other products under the Jump brand.

The Jump acquisition will allow Supplement Group to diversify its business and enter the growing sports nutrition market. According to FitnessData, the turnover of Russian sports nutrition manufacturers in 2024 may reach ₽25 billion, which is more than twice the figures for 2023.

Alexander Zhestkov, executive director of the Union of Dietary Supplement Manufacturers for Food SRO, notes that the interest of the Supplement Group in the sports nutrition segment may be due to a request from retailers for the production of such products under their own trademarks.

Experts note that the healthy eating market in Russia is showing stable growth. Petroff Audit founder Anton Petrov points to a 10% annual increase in this segment. Investment banker Ilya Shumov emphasizes the high profitability of the production of healthy lifestyle products, which can reach 20-50%.^[1]

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