ITrend (IAC)

iTrend is a communication agency for companies operating in high-tech sectors of the economy: IT, telecom, scientific development, startup projects.

Areas of activity

• He specializes in b2b communications and digital/SMM projects in the IT industry.
• He is engaged in the development of personal brands of IT entrepreneurs, communication support for access to IPO and M&A deals for a technological business.
• Popularizes and disseminates knowledge about IT and digital transformation.
• Holds regular meetings of IT market participants to discuss issues of technological development of the country and exchange experience - within the framework of the "Ecosystem of IT Partnerships" project.
• Initiated a number of communication projects aimed at supporting technological sovereignty, accelerated creation and development of Russian IT solutions independent of foreign manufacturers and vendors.
• He deals with issues, cyber security development, AI microelectronics creation and operation, data centers development software and PAKs,,, and IT infrastructures Russian IT exports technological development of certain industries - from to economies. retail mining
• He conducts popular Telegram channels about IT: 'Import substitution of a healthy person', 'About business in IT', 'About digital PR in IT' and others.

(data current as of July 2025)

Awards

The agency's team is laureates of the Belyaev Prize for their contribution to media coverage of AI and IT (2024).

It ranks 1st as a contractor for IT companies in the field of communications, PR and projects in social networks in the most authoritative rating of agencies and contractors for business in Russia - the Runet Rating.

The only communication agency on the market with 100% specialization in working with IT companies, according to the "Rating RuNet."

The agency is also included in the TOP-50 of the national rating of communication companies (NR2K), in the top best communication agencies in Russia by choice of Russian media specialists, in the top 10 communication agencies in Russia according to Medialogia, in the rating of reliable communication agencies MediaDigger (data for June 2023).

(data current as of July 2025)

Offices

The head office of iTrend is located in St. Petersburg, representative offices (as of July 2025) operate in Moscow and Kazakhstan (Almaty), which provides full PR support for IT companies operating in the markets of Central Asia ( Kazakhstan, Kyrgyzstan, Uzbekistan) and in Belarus.

History

2023: Leading Runet Ranking

Logo in 2021

The company occupies a leading position in the Runet Ranking 2023. Namely:

1 nationally in the rankings:

• SMM in IT (industry cut)
• In the service sections, the development of a communication and PR strategy, PR analytics, PR of the first persons, anti-crisis PR.
• PR agencies in St. Petersburg (cut by city)

2nd place in the country:

• PR in IT (cut by industry)
• SMM projects in Telegram (cut by social network)

Top 3:

• In sections on the services of PR support of companies, Digital PR, corporate PR.

7th place in the country among all PR agencies in Russia.

2018: Opening of ITMO University School of IT Marketers for Students

In the 2018-2020s. communication agency iTrend organized the School of IT Marketers for students at ITMO University.

2010: Start of work

iTrend has been operating information technology market since 2010. The agency's team is testing and applying new PR and Digital tools to improve the efficiency, marketing leadership generation and visibility of its customers.