Infusion Games

Infusion Games is an Estonian company with Russian foundations. Sergei Belyaev, with a 20-year IT gaming background, and Nikolai Shubin, with 10-year IT financial experience, jointly opened Infusion Games in 2020.

History

2023: Restructuring and rebranding

Infusion Games on October 24, 2023 announced a significant change in the direction of the company's development, restructuring and rebranding. Realizing that the company's field of activity went beyond the development of games, it was decided to rename the main company from Infusion Games to INFUSION, and bring the divisions into a separate structure. This transformation includes a comprehensive restructuring plan and a dynamic rebranding that includes the creation of structural units, a fresh logo and a visually attractive design. The corporate style has become more stringent, and the lines of business have acquired their color. The idea of ​ ​ rebranding belongs to the creative genius of the SKAM design team, co-founded by Slava Kuteev and Alexey Maslov. (logo photo, hyph) The main task in the development of a new brand was the need to convey to the audience - a new strong player has appeared on the market who is ready to confront global competitors. That is why corporate identity emphasizes the confident nature of the company.

Graphical interpretation with distortion and displacement of space through refraction and beam in the logo helped reflect the versatility of INFUSION ideas and projects.

In 2023, many important and decisive events will take place in the life of the company. Both of our projects, Cyber Wars and Arena Heroes, are on the cusp of a release. However, we are not only developing as a video game developer. We are developing as a company armed with its own technologies and diversified business projects, moving further and further away from the classic game development towards pure IT. Therefore, the name Infusion Games no longer reflects all our potential, "said Nikolai Shubin, co-founder of the company.

We love small and ambitious teams, we want to help them, be part of their success and constantly learn something new, immersing ourselves in work and solving problems of different levels together with our clients, - said Slava Kuteev, co-founder of the creative union SKAM.

Infusion structure

INFUSION GAMES is a video game development studio founded in 2020. For October 2023, he is working on two projects in the early access stage: Cyber ​ ​ Wars is a car shooter with flying transport aids, multiplayer PvP and unlimited actions taking place in a beautiful futuristic dystopia. Arena Heroes is a 2D cartoon turn-based collectible RPG buttler with deep meta. The INFUSION GAMES team has revised the approach to development and now the projects have become multi-platform.

The launch of the flagship Cyber ​ ​ Wars project is planned for Q1 2024, as it will also be ported to Nintendo Switch consoles and is also in the process of negotiating Steam Deck. Arena Heroes will be released on the Web as early as Q4 2023.

INFUSION TECH - develops IT products for the GameDev industry. The main development for October 2023 is AdTech - adaptive personalized technology advertizing right inside the online gameplay. These can be either luminous advertisements or moving holograms that are part of the content environment. The ad spoofing system works in real time without the need to update the application. The development of a large platform for publishers also begins - a service with a special approach to marketing gaming products and monetizing them.

Thanks to the collaboration of INFUSION WEB3 with partners and their SDKs, we are ready to move from Web2 to Web3 and revolutionize the gaming industry, raising adrenaline action to a different height. This integration with the Arena Heroes project begins, in early 2024 it is planned to launch in collaboration with technologies from Entangle Protocol and online championships from ZeroSum.

INFUSION CG is the internal team responsible for creating CG trailers for INFUSION GAMES 'flagship client. The expertise of the team is to use technology, creativity and artistic excellence to bring digital worlds to life.

For October 2023, the CG department plans to develop as an independent business, serving a large range of customers in the entertainment and gaming industries.

2021: $2.5m investment from Green Grey

August 26, 2021 Green Grey, a company specializing in development and promotion of promising mobile projects, announced a major contract - an investment of $2.5 million in the European game development studio, Infusion Games.

The team is simultaneously working on three games at once, the flagship the Cyber ​ ​ Wars project is considered, the release of which is scheduled for August 2022. It cyberpunk-style flying transport media shooter. The art director of Infusion Games was Oleg Ignatiev, known for the project "War Robots" of the company, Pixonic where he held a similar position.

{{quote 'Green Gray and I immediately found a common language from the originally planned investment in one the project, Cyber ​ ​ Wars, came to a wider interaction - investing in itself studio Infusion Games. This is a very important decision for us that allowed us to work on three projects at once, faster and more efficiently, do not waste time on searching for resources. We were able to fully immerse ourselves in the implementation of all our ideas - said "'Sergey Belyaev, co-founder of Infusion Games. "' }}

The entire development and technical part remains on the side of Infusion Games. Green Grey became exclusive Game Publisher for all three studio projects. In addition, under the terms of the Green deal Gray also received a stake in Infusion Games.

{{quote 'We believe in Infusion Games projects and will make every effort to scale them and bringing to the global market. Sergei Belyaev also became a technical advisor to Green Grey. Having a large background in game development and being almost a veteran of the industry, like fashionable to say, Sergey forms a community of technical specialists around our companies. Thus, thanks to our cooperation, we comprehensively strengthen business, both economically and on the part of valuable human resources - noted Dima Morozov, founder of Green Gray.}}