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Ipsos Group

Company

British agency of marketing researches.

Content

Revenue billions

Number of employees
2011 year
16000

Assets

+ Ipsos Group

Ipsos Group formed in Paris in 1975 is independent research company.

Owners

Image:Ipsos Shareholder 2011.png

Divisions

The Ipsos OTX MediaCT company is a part of group.

Performance Indicators

Image:Ipsos Results 2011.png

Business in Russia

Main article: Ipsos Comcon

Ipsos Comcon is the agency of marketing researches, largest in Russia, specializing only in ad hoc researches. The company began the activity in Russia in 1997.

History

In 2002 Ipsos comes to Russia as a result of acquisition of the F-Squared Market Research and Consulting research company formed in 1997 by Michael Fodor and Shane Farrell.

In October, 2011 Ipsos announced a successful completion of the transaction on acquisition of Synovate company. The cost of purchase was 525 million pounds sterling. As a result in the market the third largest research company numbering 16.000 employees and provided in 82 countries of the world was formed.

In 2005 the British agency MORI was purchased by Ipsos company for £88 million. The united company began to be called Ipsos MORI.{{cite web [1]

In 1946 Mark Abrams created the agency of marketing researches of RSL which continued the activity up to 1991 when it was absorbed by Ipsos company.

Notes

  1. |url=http://www.guardian.co.uk/media/2005/oct/10/citynews.politics|title=French rival snaps up Mori|date=10 October 2005|author=Julia Day|publisher=The Guardian|accessdate=2012-12-20}}