JVC Kenwood

JVC Kenwood is the Japanese producer of electronics which appeared as a result of a company merger of JVC and Kenwood Corporation in October, 2008. JVC Kenwood specializes in release of a broad spectrum of automobile and consumer electronics.

History

The company which received the name Victor Company of Japan (later reduced to JVC), was founded in 1927 and initially was the Japanese division of the American company Victor Talking Machine Company. Radio components and electronic beam tubes became the first products of JVC.

2017: Entry of a brand of JVC into the market of the iatrotechnics

In February, 2017 the JVC Kenwood company announced an output of a brand of JVC to the market of the medical equipment. It will succeed the Totoku trademark to which JVC Kenwood got the rights as a result of purchase of IT-Business of Totoku Electric company in 2013.

Medical Totoku monitor

This rebranding reflects accurate commitment of the company to the medical market — the marketing manager of Totoku Marcel Herrmann says. — After that acquisition we integrated our innovations and gradually mastered new products and areas. Within transition to JVC Kenwood we received a strong brand which will be engaged in the different directions in the future from Totoku.[1]

2013: Purchase of IT-Business of Totoku

On July 1, 2013 JVC Kenwood closed the transaction on purchase of IT-Business of Totoku Electric company. The division of Information Equipment Business which among other things releases medical monitors was purchased.

Within that transaction of JVC Kenwood also caught Totoku Nagaoka affiliated enterprise. As a result of JVC Kenwood began to compete with such giants of the market of the medical equipment as GE Healthcare, Siemens Healthineers (earlier was called Siemens Healthcare) and Philips Healthcare.

Notes