KOOP Market

History

2020: Start of new retail chain stores - KOOP the Market

As it became known at the beginning of November, 2020, owners of shops "Dixy", "Bristol" and "Red & White", the distributor of "Megalopolis" holding "Mercury" Igor Kesayev and Sergey Katsiyev started new retail chain stores — "KOOP the Market". At the first stage the project integrates 52 shops in the Nizhny Novgorod Region.

They work on the system of consumer cooperatives — voluntary associations of individuals which are usually provided by small rural shops, Forbes writes.

Owners of Dixy, Bristol and "Red & White" started new retail chain stores - KOOP the Market

Authors of the project told that they intend to save legal and financial independence of cooperators, shops will be integrated by not the general structure of ownership, but organizational workflows. The chairman of the board of Centrsoyuz Dmitry Zubov assured that all costs for the accession to cooperative are undertaken by organizers, and "Mercury" promises preferential terms on delivery of products.

Cooperation is a diversified system which basis is formed by trade. These are not network shops of traditional retail in rural areas and also the points of mobile trade (shop trailer) servicing small localities — he explained.

According to Zubov, the idea of creation of extensive cooperative retail chain stores was born long ago. The owner of Pyaterochka network of X5 Retail Group KOOP-Pyaterochka based on objects of the consumer cooperatives which are logging in Centrosoyuz in 2017 announced creation. Within three years it was going to open 1000 shops under a joint brand. However, according to Zubov, the project "did not gain special development owing to the different reasons".

In the publication of the edition it is said that Megalopolis began shipments of goods to shops "Market KOOP" in the Nizhny Novgorod Region at the end of September, 2020. The second region in line — the Kaliningrad region. On September 22 Sergey Katsiyev and Dmitry Zubov personally submitted the development project "KOOP the Market" to the governor Anton Alikhanov who supported the idea of new business.^[1]

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