Kevin's Natural Food

History

2023: Mars bought Kevin's Natural Foods for $800m

On July 5, 2023, Mars Corporation announced that it had entered into an agreement to acquire ready-made dishes and sauces manufacturer Kevin's Natural Food. The financial terms of the transaction were not disclosed. According to American media, we are talking about an amount of $800 million.

Kevin's Natural Food, a firm based in Modesto (state California), was founded in 2019. Funds for its development, among others, were provided by private investment companies TowerBrook Capital Partners and NewRoad Capital Partners. It is noted that Kevin's Natural Food prepares dishes according to the recipes of chefs using simple ingredients. The company allows consumers to get "healthy food in minutes." Products are represented in more than 17 thousand retail outlets - from grocery stores and supermarkets to digital platforms. Dishes and sauces are offered in,,, and USA. Great Britain To Canada The To Mexico firm has approximately 180 employees by July 2023.

Mars bought Kevin's Natural Foods

Under the terms of the agreement, Kevin's Natural Food will function as a standalone business within the Mars food segment. The deal is overseen by lawyers for Citi, Simpson Thacher & Bartlett, Covington & Burling, ArentFox Schiff, Wells Fargo Securities and Sheppard Mullin. The agreement provides for the withdrawal from the capital of Kevin's Natural Food of its minority partners - investment companies TowerBrook Capital Partners and NewRoad Capital Partners.

As a stand-alone business within Mars Food & Nutrition, we will be able to maintain the entrepreneurial spirit and authenticity of our brand while gaining support and opportunities to continue long-term growth. This is a huge milestone for Kevin's Natural Foods and our team, and we look forward to starting a new chapter in business development, "said Dan Costa, CEO and co-founder of Kevin's Natural Foods.[1]

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