LIME (Style Trade)

Women's clothing chain.

Performance indicators

2024: Revenue growth 66% to ₽34,4 billion

The revenue of Style Trade LLC, which represents the Lime clothing chain on the market, grew by 66% in 2024 and reached ₽34,4 billion. According to reports presented to the Federal Tax Service in early April 2025, such a noticeable increase is due to the active expansion of the retail network, the growth of online sales and the strengthening of the brand's position in the Russian market.

According to ShoppersMedia, the retailer's net profit amounted to about ₽2,05 billion, which is slightly lower than the result of 2023, when this figure was at the level of ₽2,2 billion. At the same time, the company's gross profit showed an increase of 55.6% and reached ₽19,8 billion.

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Фото: Freepik

The decline in net profit was influenced by a significant increase in the company's expenses. Commercial expenses of Style Trade increased by 60% and amounted to ₽14,2 billion. "Other expenses" showed even more significant growth, increasing by 247.5% to ₽5,8 billion. This category may include the costs of writing off goods, opening new outlets, legal costs and other items.

The retailer's cost of sales also showed significant growth - by 82.7%, reaching ₽14,5 billion. According to the explanations of the accounting report, during 2024 the company opened three own stores, increased the retail space of operating outlets and increased retail prices for products.

Lime has become one of the beneficiaries of the departure of Western brands from the Russian market. In large shopping centers, the turnover of the chain's stores was twice that of the departed Zara. The dynamics of the company's development is impressive: at the end of 2022, revenue was ₽10,2 billion, and in 2023 it doubled. In 2024, the growth rate slowed somewhat, but remained at a high level.

Analytical company Nikoliers has included Lime in the top 10 most promising and developing brands in Russia. The Nikoliers representative noted that the company's active growth is due to the expansion of store formats, the opening of new points and the launch of new product lines.^[1]

2023: Increase in annual revenue from 10.2 billion rubles to 20.74 billion rubles

In 2023, the Lime clothing chain raised 20.74 billion rubles, which is twice as much as a year earlier (10.2 billion rubles). The company's net profit also increased - from 1.36 billion to 2.19 billion rubles. This is evidenced by the data of the Kontur. Focus service, which TAdviser got acquainted with in October 2024.

It follows from these materials that in 2023 the cost of sales of Style Trade LLC (a legal entity of the Lime brand) reached 7.97 billion rubles against 3.3 billion rubles a year earlier. Gross profit rose from 6.99 billion to 12.77 billion rubles.

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Фото: Freepik

The retailer's accounts receivable at the end of 2023 amounted to almost 1.7 billion rubles, while in 2022 it was measured at 973 million rubles. Payables increased from $868.7 million to $1.36 billion.

Lime's commercial expenses doubled in 2023 and reached 8.87 billion rubles. "Other expenses" increased from 1.22 billion to 1.68 billion rubles.

Lime is a Russian brand of clothing, shoes and accessories. 15 years ago, the company consisted of a small production and one store in Samara. In 2024, the brand is presented in all major cities of the country and nominated for the "Made in Russia" award in the "Fashion" category.

In two years, Lime increased the chain by 28 stores: at the end of 2023, the chain had 59 own outlets and 33 franchises. The average check in the store is an online store - about 9,000 rubles, in offline retail - 7,000 rubles.

In 2022-2023, the company changed the concept and it has large format stores from 2000 sq. m. In 2023, the company began to produce men's and children's clothes in addition to women's.

History

2024: Appointment of Evgeny Mastyugin as CEO

At the end of August 2024, Evgeny Mastyugin became the new general director of the Lime clothing chain (Style Trade LLC), replacing Anton Letushev in this post. This is evidenced by the data of the Kontur. Focus service, which TAdviser got acquainted with in September 2024. Read more here