LIME (Style Trade)
Since 2016
Russia
Volga Federal District of the Russian Federation
Samara
443022, st. 22 Party Congress, d. 7a, apt. 221
Top managers:
Mastyugin Evgeny Valerievich
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Women's clothing chain.
Performance indicators
2023: Increase in annual revenue from RUB 10.2 billion to RUB 20.74 billion
In 2023, the Lime clothing chain raised 20.74 billion rubles, which is twice as much as a year earlier (10.2 billion rubles). The company's net profit also increased - from 1.36 billion to 2.19 billion rubles. This is evidenced by the data of the Kontur. Focus service, which TAdviser got acquainted with in October 2024.
It follows from these materials that in 2023 the cost of sales of Style Trade LLC (a legal entity of the Lime brand) reached 7.97 billion rubles against 3.3 billion rubles a year earlier. Gross profit rose from 6.99 billion to 12.77 billion rubles.
The retailer's accounts receivable at the end of 2023 amounted to almost 1.7 billion rubles, while in 2022 it was measured at 973 million rubles. Payables increased from $868.7 million to $1.36 billion.
Lime's commercial expenses doubled in 2023 and reached 8.87 billion rubles. "Other expenses" increased from 1.22 billion to 1.68 billion rubles.
Lime is a Russian brand of clothing, shoes and accessories. 15 years ago, the company consisted of a small production and one store in Samara. In 2024, the brand is presented in all major cities of the country and nominated for the "Made in Russia" award in the "Fashion" category.
In two years, Lime increased the chain by 28 stores: at the end of 2023, the chain had 59 own outlets and 33 franchises. The average check in the store is an online store - about 9,000 rubles, in offline retail - 7,000 rubles.
In 2022-2023, the company changed the concept and it has large format stores from 2000 sq. m. In 2023, the company began to produce men's and children's clothes in addition to women's.
History
2024: Appointment of Evgeny Mastyugin as CEO
At the end of August 2024, Evgeny Mastyugin became the new general director of the Lime clothing chain (Style Trade LLC), replacing Anton Letushev in this post. This is evidenced by the data of the Kontur. Focus service, which TAdviser got acquainted with in September 2024. Read more here
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