Owners
Structure
Leo Burnett Creative Innovation
On March 1, 2012 Leo Burnett Eastern Europe announced creation of regional division of Leo Burnett Creative Innovation. The new department will work for Russia and Eastern Europe (Ukraine, Kazakhstan, Latvia, Lithuania and Estonia). Development of the innovative, technological solutions for the existing and potential clients of several markets will become its main task. This project – the courageous experiment of Leo Burnett in the region aimed at quality improvement of examination in the field of interactive and digital marketing to the international level.
Leo Burnett Creative Innovation will be placed in Moscow. At the first stage its command will consist from Russian specialists. So far it will be exclusively creative resources. Account-management and production-service will be performed by resources of the agencies of the region.
Grigory Sorokin is appointed the head – he becomes the chief creative chief innovation officer of Leo Burnett Eastern Europe. In plans of the management there is a lot of non-standard approaches to work of division, some of which there will be use of crowdsourcing technology for work on projects. Today Leo Burnett Creative Innovation already cooperates with such large customers as P&G, Google, S7.
Vladimir Tkachyov, chairman of the board of directors and chief executive officer of Leo Burnett Eastern Europe: "We made the decision to invest in this project to enhance reputation of the Leo Burnett brand as best interactive and innovation agency in Russia and Eastern Europe. Realities of business are like that that the alternative points of view, non-standard approaches even more often are required. It helps to recover a situation on the current clients, to successfully sell new projects and, respectively, to win new business. Our purpose – to create division which will be able to be focused on development of strategic directions interactive and digital-marketing in all region".
Grigory Sorokin, chief creative chief innovation officer of Leo Burnett Eastern Europe: "Leo Burnett Moscow in recent years made big breakthrough, having headed the rating of the interactive agencies of Russia. In the course of work we managed to create a unique development approach of the innovation projects. We will use this approach in all region, having added many new tools. Clients of Leo Burnett Eastern Europe have a surprising opportunity to create projects which will change the world".
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