Li-Ning

Li-Ning is a Chinese sportswear and athletic equipment company founded in 1990 by former gymnast Li Ning. The company supports a number of athletes and teams around the world.

History

2022: Opening stores in Russia

The Chinese sportswear brand Li-Ning came to Russia: on December 3, 2022, the first store with goods from this manufacturer was launched in Moscow. The area of ​ ​ this outlet, located in the Aviapark shopping and entertainment center, is 400 sq. m.

Li-Ning also opened a store in Krasnodar - in the shopping and entertainment center "Gallery Krasnodar." The outlet occupied 500 sq. m.

Chinese sportswear brand Li-Ning comes to Russia

The assortment of the store includes men's and women's sportswear, shoes and accessories. In addition to fitness apparel, the brand offers pro running products and tech-friendly basketball sneakers. The southern city was chosen because of its mild climate, as well as the large number of sports-loving residents of the region. The Chinese brand has serious plans to expand its presence in the Russian market. Li-Ning plans to partner with the largest sports networks, sponsor sports schools and competitions.

In mid-November 2022, it became known that the multi-brand network of sports shoes and clothing Urban Vibes, which is being developed by Sportmaster, will begin to supply China's Li-Ning and 361 brands to Russia. Other sports stores do not have them. It is planned to start deliveries in the spring of 2023.

Alexey Vanchugov, Managing Partner of Vanchugov & Partners, notes that the brand's initial entry into the new market through a partner is a common scheme, since it allows the owner to assess prospects without large resource and financial costs.^[1]

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