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Main article: Music industry

History

2026: Marketplace Launch

In January 2026, the first specialized Sonzno marketplace in Russia began work, designed for the direct sale of music content and related products. The statement on the launch of the project was made by its founder Anton Perevedentsev on January 23, 2026.

According to Anton Perevedentsev to the Big City portal, the Sonorous platform is aimed at independent musicians and allows artists to sell digital releases, merch (branded clothes and accessories) and exclusive bonuses for fans.

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Фото: Freepik

The goal of the project is to provide performers with a full-fledged e-com platform (e-commerce), which will help increase the conversion of visitors to buyers, and relieve the operating load. The platform operates in beta testing mode. About 30 pages of performers are registered on it, about 10 more are awaiting launch.

Anton Perevedentsev noted that there are no convenient tools on the market for the direct sale of digital content and an appropriate shopping culture has not been formed. The mission of "Sonorous" is to develop this culture as the demand for direct support from musicians grows.

The service takes over a range of services for music performers: design, development of storefronts, legal support (offers, processing of personal data), financial statements, logistics and acquiring (receipt of payments). This allows you to minimize legal risks and high starting costs for artists.

Registration of musicians is possible in three ways: through an application on the site, by direct invitation from the "Sonorous" team or by invitation from listeners. Free registration and access to a personal account is planned to open in the summer of 2026.

Key advantages of the platform for performers include control over promotion without dependence on third-party service algorithms, the ability to monetize various materials (exclusives, demos) and consolidate sales in one place.

"Sonorous" does not require exclusive rights from artists, allowing them to work with other venues in parallel. Revenue from sales goes to musicians, and the platform withholds a small commission for the services provided.^[1]

Notes