NTech (New Technologies)

The Russian company NTech specializes in conducting marketing research on the FMCG market, as well as information support for the largest manufacturers and suppliers of consumer goods.

History

2024

NTech in numbers

• More than 10 years in the data market
• 75 qualified professionals on staff
• 500,000 + SKU is contained in the database
• 200 + projects implemented annually

(as of March 2024)

Areas of activity

The main direction is data collection, processing, segmentation, analytics with a focus on federal networks. Almost all the big brands that are sold on shelves in grocery chains are NTech customers. FMCG market analytics from research company NTech allows you to:

• increase the share of representation in retail chains
• estimate sales dynamics
• evaluate the promo and solve many other tasks for evaluation or decision-making

Products and Services

• Hybrid consumer panel: collects data on real purchases of a representative sample of households in the Russian Federation. Panel-based analytics will allow you to make the right strategic decisions.
• Sales Analytics: Sales dynamics of consumer goods with detailed details by outlet and SKU in physical and monetary terms
• Promotion Performance Analysis - The most detailed promotion reports in the FMCG segment in a format that is convenient for you. Promo data can be of three types: calculation method, catalog method and hybrid.

• FD Intelligence. Check Data Analysis: A product that helps NTech partners build an effective marketing strategy by analyzing an array of check data, identifying target groups of consumers and their habits.

• Data processing, pricing research
• Ready-made research: allows you to use all possible markets and respond to competitors in a timely manner. Accurate data is the basis for correct management decisions
• Price Monitoring: NTech has provided years of point-of-sale retail price monitoring and analysis services
• Assessment of demand elasticity: based on numerous studies in the field of pricing, it allows you to answer the questions: what should be the price of a product in each sales channel? How will sales change during marketing activities? How do I plan production when prices change?
• Ready-made reports
• "Main shelf of the refrigerator" is a unique NTech unit that combines data on 400 thousand + SKU from 18 categories and represents over 400 billion rubles. monthly costs of Russians for food

The company provides a full cycle of work with data:
1. Data collection: enrichment, bringing to the same format, provision
2. Analytics: Research, Promo Analytics, Ready-Made Reports
3. Data Processing: Database Development, BI System, Creation of Reference Books
4. Consulting:

• data for sales analytics in federal networks
• studies by category
• BI tools for working with external and internal data

Partners

NTech partners include the largest federal retailers, manufacturers and suppliers of products, distributors.

Media

Project Sell^[1]- interviews with TOP managers of the agro-industrial complex and FMCG - people who know everything about food production and their implementation.

Notes