Native

Native — the American startup founded in 2015 which is engaged in development of safe goods of personal hygiene for health. Deodorants of the company use baking soda for neutralization of smells, arrounut  (starch from underground sprouts or rhizomes of plants) for moisture absorption and acidophilus milk for elimination of the microorganisms causing an unpleasant smell.

According to information from the website Native (for November, 2017), men's deodorants of the company cost $12, and set of three similar cosmetic products for women — $30. In the USA a free delivery works.

By November, 2017 the staff of Native totals 10 employees.

2017: Procter & Gamble buys Native

In November, 2017 the producer  of household chemicals and  personal hygiene means of Procter & Gamble (P&G) announced producer Native purchase. This acquisition became the first in eight years for P&G.

The cost of the transaction does not reveal, but the San Francisco Business Times edition writes that about $100 million are about the amount.

Native deodorants

Native is perfectly combined with strategy P&G, based on our market leadership of deodorants and expansion of our product portfolio in that direction to meet consumer requirements which need to avoid contact with some components, such as parabens and aluminum — the vice president of North American division of products of personal hygiene P&G Bill Brace said.

Scientists published researches, showing that modern deodorants can be the reasons of different diseases, including cancer more than once. P&G develops a line of deodorants of Secret.

Term of agreement on which P&G receives control over Native do not reveal. It is known only that the CEO of the sold Moiz Ali company (Moiz Ali) will direct further a startup and it will be necessary to work in San Francisco.^[1]

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