There is a set of views of packaging. Some consider that packaging - the person of goods, others - its maintenance. Some attach significance to reliability, others look for emotional comfort. For some packagings - complete visualization, an opportunity to obtain information, for others - innuendo and a certain sacrament. One packaging is created that, having performed the purpose to disappear forever, another - to be stored for years, to lead life of the owners, to pass from father to son.
And if in a gift box give the feelings to the family, relatives, acquaintances, friends, then corporate packaging bears in itself corporate spirit, a mission, style, an image, expressing not less difficult gamma of feelings in relation to the clients, partners, employees.
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