OVS

History

2023: Return to Russia

At the end of September 2023, it became known about the return of the Italian chain of clothing stores OVS in. Russia The RUSSIAN FEDERATION distributor Smart Casual Group (SCG; also imports clothes of the German brand Gerry Weber, French Gertrude + Gaston) into the country.

As told "Kommersant" in Crocus Group, in November 2023 in the shopping center "Vegas Crocus City" will open a store of the family format OVS with an area of ​ ​ 780 square meters. m. By the end of 2023, the retailer is going to launch seven outlets, by the end of 2025 - up to 50 outlets throughout Russia. The publication notes that by the end of September 2023, the company is actively recruiting staff for stores.

OVS returns to Russia

The OVS group calls itself the largest seller of women's, men's and children's clothing in Italy. The group's stores, in addition to OVS, sell the UPIM and Stefanel brands.

According to Anna Lebsak-Kleimans, CEO of Fashion Consulting Group, a high concentration of players due to an increase in turnover by September 2023 is observed in the budget segment of clothing in which OVS operates. The departure of large foreign players has increased interest in Russian brands, which have begun to increase the number of loyal buyers, said Lilia Bulatova, general director of Gloria Jeans.^[1]

2011-2014

In 2011, the first store of the Italian brand OVS with an area of ​ ​ 650 square meters was opened in the St. Petersburg shopping center "Gallery." At that time, the Maratex Fashion Retail Company, which was part of the Polish EM&F, was developing a franchise brand in Russia. According to Fashion Consulting Group, there were 64 brand stores in the country. But major currency surges during the economic crisis in 2014 forced EM&F to close all OVS and other chains it worked with.

According to Anna Lebsak-Kleimans, CEO of Fashion Consulting Group, at the end of 2012, 64 brand stores operated in Russia. But EM&F's Russian business was hit by major currency hikes in 2014, and the company had to close all OVS and other chain stores it was developing in the country.

Notes