OneStepDating

OneStepDating is a Russian online dating service launched in 2020. With it, users can view photos from the database and send messages to those who were seen offline using Bluetooth.

Performance indicators

2020: Revenue - 2 thousand rubles, loss - 18.8 million rubles

Loss OneStepDating in 2020 amounted to 18.8 million rubles, revenue - 2 thousand rubles.

History

2021: Attracting $570,000 of investments, estimated at $2.85 million

On August 5, 2021, it became known about investing $570 thousand in OneStepDating. The Russian dating service attracted funds from the co-owner of the Merliongroup of companies Alexei Abramov. According to the results of the financial transaction, the startup was estimated at $2.85 million.

About this "Kommersant" told the participants in the transaction. The publication, citing the site kartoteka.ru writes that Abramov received 20% of the company. Another 37.5% remained with its general director Sergei Deinekin, 42.5% is owned by Sergey Pehert.

Co-owner of Merlion Alexei Abramov invested $0.5 million in a dating service OneStepDating

The OneStepDating team intends to spend the attracted investments on product development, promotion and launch of iOS and Android applications in Russia. The startup also plans to attract investments to launch in the United States. The service intends to earn through the sale of additional functions and advertising.

The production of high-quality deiting service costs $0.5-1 million, but much more will have to be spent on marketing, said Mamba Executive Director Yaroslav Sergeev.

Dayting is an old, conservative, highly competitive market in which products have not solved anything for a long time, being very similar to each other. The ball is ruled by marketing, the ability to attract users, "he told the publication.

Analyst at Fintech Lab accelerator Sergey Vilyanov added that taking into account plans to enter the United States, the minimum costs will be $12-15 million per year. Mamba estimated the launch costs in Italy and Spain at $3 million, but more is needed in the American investment market, he stressed.^[1]

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