Origami Logic

Origami Logic — the American developer of analytical tools for marketing. The startup has a cloud service which helps business to measure efficiency of marketing campaigns. In service an end-to-end analytical system by means of which data are collected from different sources is implemented, separate records are located in uniform arrays and such problems as recurring entries or the passed fields are solved.

History

2019: Intuit purchased Origami Logic

On May 28, 2019 Intuit announced acquisition of Origami Logic which will help the buyer to expand the infrastructure of data.

At first sight solutions for measurement of efficiency of marketing campaigns not absolutely suit Intuit which develops the software for preparation of tax documents and other financial products. The technical director of Intuit Marianna Tessel explained in the blog that the company buys Origami Logic not for receiving its marketing opportunities, and it is rather for acquisition of technologies of data management.

Intuit purchased the developer of analytical tools for marketing

Origami Logic develops the platform which can be used for determination of trends, such as changes of sales volumes in the organization and also for more general analytical tasks, like carrying out customer segmentation. Intuit stated that it will use this technology for improvement of the internal infrastructure of data management. The company hopes that Origami Logic will help it to process better the huge information volumes generated by her clients.

It is going to close the transaction on sale of Origami Logic of Intuit company in the second quarter 2019. The financial component of the agreement does not reveal. Intuit only noted that this purchase will not influence the forecast for income for 2019. By the end of May Origami Logic attracted in total $64 million investments.^[1]

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