History
2019: Start of division in Russia
On September 17, 2019 Panasonic announced creation in Russia divisions of the electrotechnical equipment. The new structure under the name Panasonic Life Solutions Russia focused on development of such products as electroinstallation products, a switching equipment, supply line filters and distribution frames and also on distribution of these products in the Russian market.
Panasonic releases devices for connection of home appliances to the electric networks since 1918. By September of the 2019th the company, according to its own data, occupies more than 80% of the Japanese market of the electroinstallation equipment and also is in the lead in Thailand, Vietnam, Indonesia, Philippines, Taiwan, South Korea and also India and Turkey. The distribution network of the electrotechnical equipment of Panasonic covers 73 countries.
Till September, 2019 Russia was left the last large region without own representative office of Panasonic Life Solutions — deliveries to the Russian Federation were performed through the consolidated Panasonic subsidiary company in Turkey.
The Russian division of Panasonic Life Solutions will be under direct supervision at the president of Panasonic Russia — Hiroki Miyadzi. The division of Life Solutions will head Hirosi Akiyama.
Products for the Russian market will be manufactured at own enterprise Panasonic in Turkey. At the initial stage the range will include: sockets, switches, electronic components for management of lighting, extenders, supply line filters, time cut-outs and distribution frames. In total it is about 5 thousand models of products.
Products in a segment of initial level in Russia will be on sale under the VIKO brand, and collections under a maternal brand of Panasonic will cover the middle and bonus class of devices.