Working in the United States, Europe, China and Japan, Pico is developing virtual reality solutions that allow users to experience virtual reality and interactive computer graphics.
History
2021: ByteDance is negotiating the purchase of the company
According to sources, in August 2021, ByteDance is in talks to acquire Pico, a Chinese manufacturer of virtual reality headsets, in search of new growth drivers.
VR headsets are gaining popularity as more games and fitness applications use this technology.
ByteDance will join the already crowded space led by Facebook, which in 2020 introduced the updated Oculus Quest headset, which became the best-selling VR headset worldwide. Apple is expected to release a rival VR device in 2022.
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