Pyzhikoff (chain of stores)

History

2023: Stores Launch

In July 2023, the Gala Center holding, which includes the Galamart chain of inexpensive household goods, launched the Pyzhikoff project. We are talking about retail outlets in the discounter format.

The first Pyzhikoff store opened in Odintsovo near Moscow in the Mango shopping center. The assortment includes dishes, small household appliances, clothing care products, chancery, haberdashery, home textiles, snacks and drinks.

Chain of home goods stores "Galamart" launched discounters "Pyzhikoff"

Galamart plans to open new Pyzhikoff points on the territory of shopping centers, as well as in commercial real estate in areas of massive housing development. The average area of ​ ​ stores is 100-150 square meters.

It is assumed that by the end of 2023 year 30 stores will be opened in Moscow and the Moscow region. In 2024, the company plans to start opening points in the regions of Russia.

In 2023, the Rialweb digital agency and the Galamart chain of stores agreed on cooperation and planned a pool of works, including customizing analytics for all promotion channels and a brand elevator. The final goal of the partnership is to increase brand awareness and audience loyalty.

By July 2023, the Galamart chain includes more than 450 stores in Russia and Belarus. The area of ​ ​ most retail outlets of the network is 350 − 400 square meters. m Earlier in 2023, it became known about the retailer's plans to enter the food segment.

The Gala Center, as stated on its website, is engaged in wholesale sales of household goods, work and recreation at low prices. The company develops by franchise the retail chains Galamart (more than 500 stores), Permanent Sale Store (more than 400 stores), Ermak (more than 70 stores), BY kids (one store).^[1]

Notes