Reima

Reima is a Finnish manufacturer of premium children's clothing, footwear and accessories. Reima store chains operate in 70 countries around the world, the company has 300 employees.

History

2023

Children's world launches children's clothing chain based on purchased manufacturer Reima

In June 2023, it became known about the renaming of the former Russian "daughter" of the Finnish clothing manufacturer Reima after its sale to Detsky Mir. The new name of the company is Lassie (legal entity - LLC Lassi), according to the Unified State Register of Legal Entities. Read more here.

Sale of Russian business. "Children's World" received 25%

On March 7, 2023, it became known about the sale of the Russian business of the Finnish manufacturer of children's clothing Reima. Among the co-owners of these assets was Detsky Mir - through DM Capital LLC, he owns a 25% stake.

According to Kommersant, citing data from the SPARK-Interfax system, the majority share (75%) of Reima LLC belongs to Valan Management JSC. The financial terms of the transaction were not disclosed.

According to analysts, the amount of the transaction could be about 2 billion rubles, but the exact conditions were not disclosed

Reima's exit from Russia is complete as Reima's Russian subsidiary was sold to a local operator. All the necessary permits were received from the Russian authorities, and the deal was closed in February 2023, the Finnish retailer's official website said.

The agreement also stipulates that the Reima LLC subsidiary will change its name. Reima stores in March 2023 began to change signs, the publication "" drew attention - Sheets now they are called Nordy. The official website of the company notes that seven stores have already opened under the new brand in Russia. Russian employees of Reima went to work with a new owner.

According to Marina Malakhatko, head of the retail department of CORE.XP, quoted by Vedomosti, the cost of the deal to sell Reima's Russian business could be 2 billion rubles. The general director of Infoline Analytics, Mikhail Burmistrov, believes that the company could receive at least 1.5 billion rubles.

In Russia, Reima was represented by two brands - Reima and Lassie, they worked with large wholesale clients, including Detsky Mir, Kant and others.^[1]

2022: Work stoppage in Russia

Reima stopped working in Russia in March 2022. In the same month, seven Reima stores closed. Franchise outlets continued to sell goods for several more months.

Notes