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Sipnet

Company

Sipnet is network of Internet telephony (VoIP) for exchange of the voice and multimedia information.

Users of Sipnet can communicate beyond all bounds and free of charge with all participants of network, free of charge call subscribers of Skype and accept response calls, make not rated calls and to communicate with subscribers of other communication networks on low rates.

Sipnet has a branched payment system of services in the cities of Russia and abroad, including payments via payment terminals and cash desks of cellular shops, Internet payments, bank card payments, SMS payments and other payment methods.

Performance Indicators

The Russian service Sipnet occupied in 2010 52% of the Russian IP telephony market on income, reported on October 19, 2011 with reference to data of J'son & Partners the leading specialist of Sipnet Herman Myzovsky. Skype share, according to the same data, made only 32%. These digits were confirmed by the Head of Department of J'son & Partners Vitaly Solonin.

Skype, by its calculations, the undisputed leader by the number of users in Russia — about 70% of subscribers of the IP telephony for the end of 2010 used Skype. Sipnet in 2010 had more than 1.5 million paying users, these are about 13% of the market, Solonin considers.

But Sipnet has more corporate clients, and therefore also average income on the user is higher, the representative of J'son explains. The matter is that Sipnet in Russia works absolutely legally, it has a license for data transmission for a voice communication, and Skype is the global Internet company and has no special Russian license, i.e. her clients risk more, he says. Besides, the transfer protocol of a voice used by Sipnet over SIP IP network (session initiation protocol is the session initiation protocol) opened and therefore is supported by a large number of VoIP-devices, Myzovsky from Sipnet explains. In the I quarter 2011 corporate users whom at Sipnet about 8000, brought the companies on average of $60 a month, and private — about $4.3 a month, he adds. At Skype on average in the world the account on the subscriber equaled $0.11, Solonin knows.

At last, at Skype and Sipnet different audience: if Skype is perceived first of all as service for free calls from the computer on the computer, then Sipnet is initially positioned as service for cheap, but after all paid calls, Solonin adds.