History
2025: Opening a chain of stores
In November 2025, Melon Fashion Group announced the opening of the first six Sela Home home stores in the largest shopping centers in Moscow, St. Petersburg, Rostov-on-Don and Yekaterinburg. Sales also started in the brand's online store. The brand sees further expansion of Sela Home mainly on the territory of the flagship stores of the parent brand with an area of 1.5 to 2.5 thousand square meters. m., where special zones of Sela Home will be allocated with an optimal area of 150-250 square meters. m. In 2026, SELA will continue to develop the direction.[1]
Notes
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