Sensei

History

2018: Background

On March 20, 2018 it became known that the entrepreneur the founder of Oracle corporation Larry Ellison founded the new company under the name Sensei which will be engaged in creation of hydroponic farms. The longtime friend of Ellison the doctor of medical sciences David Agus became the co-founder of the company.

Construction of a hydroponic farm on one of the Hawaiian Islands, Lanay which Ellison purchased in 2012 for $300 million should become the first step. The Sensei command, according to its president Dan Gruneberg, will not begin to pursue productivity, the main idea of the company consists in bringing useful fruit and vegetables to the market. The products which are grown up on a hydroponic farm will come to restaurants and to retail dealers under the name of Sensei Farms.

Larry Ellison founded the company on creation of hydroponic farms

Grown up on hydroponic farms – i.e. not in the soil, and in water, - products are not less nutritious and useful, than their normal analogs. However, as the strategy of Sensei says, increasing concentration of nutrients in water, producers can increase their contents in the grown-up vegetables and fruit. In addition, hydroponic farms of Sensei will be environmentally friendly and economic – creators assume what will be required by it to only 10% of the amount of water used in traditional agriculture, and thanks to partnership with Tesla of a farm will work completely at solar energy.

The president of Sensei, Deng Gryongbierg, does not open yet how many hydroponic farms are going to be constructed and how many people already works in the company. Gryuneberg who was a cofounder of the Zozi company which is engaged in online armoring earlier joined Sensei after acquaintance to Ellison and Agus.

Market perspectives of the new company are huge. In 2017 about $700 million were invested in agricultural technologies - twice more, than in 2016 and 2015, notes the TechCrunch portal.^[1]

Notes