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Seres is a manufacturer of electric vehicles and components. The company, which is a subsidiary of the Chongqing Sokon Industry Group, has created several research centers.
History
2024: Seres comes out of the shadows to overtake BMW and Mercedes in China market
Main article: Cars (China market)
In less than 4 years, the Chinese automaker Seres with the Aito brand, created in partnership with Huawei, has overtaken BMW and Mercedes, becoming the leader in the premium segment in China.
The Aito M9, launched in late 2023, sold 151,000 SUVs, thanks to Huawei's advanced design and technology.
However, amid a general drop in sales in the luxury segment, a price war and competition with other Huawei partners (Chery, BAIC), Seres sales in the first quarter of 2025 fell by 42%, and Aito temporarily lost ground to BMW and Mercedes.
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